Page authority is an essential factor in the behind-the-scenes Google algorithm, and maximizing your site means more traffic to your site.
Organic traffic is what finds you naturally due to your ranking on Google, simply being visible in a Google search result.
You may not realize that the Google algorithm is what determines which information is presented back to a user when they search on the web. Google is always looking at whether the information they serve back to that user is the best it can be. That's why it is important [...]
As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]