It takes a lot of work to design and build high-quality landing pages. So it’s frustrating when they don’t perform as well as you expected. But sometimes, low conversion rates aren’t a reflection on your copy, your design, or even your targeting. Sometimes low conversion rates are a sign that [...]
Why do people sign up for your email lists? Before you ever start writing a lead nurture campaign, you need to answer to this question. Relevancy is one of the most important factors to consider when emailing your list. You need to consider why your subscribers signed up, and what [...]
When someone signs up for your email list, that’s probably not the time to hit them with a sales pitch. They still need to get to know your brand. And you still need to earn their trust. Sure, a premature sales pitch will convert some of your leads. But it [...]
When someone clicks through your ad and signs up for your free offer, what happens next? Does their contact information sit in a queue, waiting for a sales rep to reach out? How many days pass before they hear from you? A lot of brands make the mistake of acquiring [...]