Using jargon quickly communicates a concept, but it creates problems when it slips into your marketing. Here's why you should avoid it.
Creating marketing content with the “show don’t tell” principle proves to customers that your product or service is valuable. Here are 5 ways to do it.
Marketing to church leaders can be tricky. Here are four tips for how to market your product or service to them well.
Coming up with a steady stream of content topics can be tough. Here are five surprising sources for good ideas.
Marketers are often told things like “be concise” or “simplify this.” Here's why simple marketing language is so important.
Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
New Year’s Day is the perfect time to reflect on how last year went and what you’d like to be different next year. For many people, New Year’s resolutions are a helpful way to make commitments to create change. So why shouldn’t they do the same for your organization? We’ve [...]
Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]