The Danger of Using Jargon in Your Marketing
Using jargon quickly communicates a concept, but it creates problems when it slips into your marketing. Here's why you should avoid it.
5 Ways ‘Show Don’t Tell’ Works in Marketing
Creating marketing content with the “show don’t tell” principle proves to customers that your product or service is valuable. Here are 5 ways to do it.
4 Tips for Marketing to Church Leaders
Marketing to church leaders can be tricky. Here are four tips for how to market your product or service to them well.
5 Clever Sources for Content Ideas
Coming up with a steady stream of content topics can be tough. Here are five surprising sources for good ideas.
Simple Marketing Language: The Secret Sauce in Effective Marketing
Marketers are often told things like “be concise” or “simplify this.” Here's why simple marketing language is so important.
How to Define Your Brand Message
Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
Does Your Company Talk About Itself Too Much?
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
How Smart Content Helps People Discover Your Business
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
6 New Year’s Resolutions Your Organization Needs to Make
New Year’s Day is the perfect time to reflect on how last year went and what you’d like to be different next year. For many people, New Year’s resolutions are a helpful way to make commitments to create change. So why shouldn’t they do the same for your organization? We’ve [...]
What Is a Buyer Persona—and Why Do You Need One?
Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]