5 Clever Sources for Content Ideas

Whether you’re posting on social media, writing a newsletter, or thinking about new lead magnets, it helps to have a well of ideas you can draw from. But coming up with a steady stream of topics can be tough. That’s where it helps to have a variety of sources you [...]

2020-10-29T15:51:01+00:00

5 Ways “Show Don’t Tell” Works in Marketing

“Show don’t tell” isn’t just a principle for writers. It’s for marketers, too. In creative writing, “show don’t tell” challenges you to make readers experience what characters think and feel, instead of saying it. In marketing (especially content marketing), “show don’t tell” means helping your audience see the value of [...]

2020-08-13T18:13:25+00:00

4 Tips for Marketing to Church Leaders

Marketing to pastors, ministry directors, and other Christian leaders can be tricky. Whether you’re a faith-based organization or you simply have a product or service that benefits church leaders, this is a group of influential people, and it’s important to get your messaging right. Here are four tips for how [...]

2020-05-07T16:37:22+00:00

What Is a Buyer Persona—and Why Do You Need One?

Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]

2019-12-05T18:43:10+00:00

How to Define Your Brand Message

Sometimes having a clear, well-defined brand message makes a bigger impact on sales than the price or even the quality of your products. Donald Miller puts it this way: “People don't buy the best products and services. They buy the ones they can understand the fastest.” With any given ad, [...]

2019-10-24T18:08:47+00:00

Are Your Emails Trying to Do Too Much?

It’s pretty common to open an email and see several calls-to-action (CTAs) with separate links taking you to separate pages. But if your emails are underperforming, it could be a sign that you are diluting your message with too many CTAs. The more CTAs you have, the more spread out [...]

2020-04-23T20:18:00+00:00

Is Your Landing Page Confusing Your Leads?

Imagine a friend invites you over for dinner, and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]

2019-06-07T15:21:41+00:00

Women Are Church Leaders, Too

As an advertiser, you want your audience to see your ads and think, “Hey, this is for me!” You want to speak to their aspirations and problems so clearly that they feel like you understand them and your product or service can really help them. You want them to see [...]

2019-04-11T17:31:08+00:00