Marketers are often told things like “be concise” or “simplify this.” Here's why simple marketing language is so important.
Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
Creating marketing content with the “show don’t tell” principle proves to customers that your product or service is valuable. Here are 5 ways to do it.
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
Most ideas can usually be explained with simple language everyone understands, but many marketers rely on their industry’s jargon out of convenience: it quickly communicates the concept you want to convey.
Whether you’re posting on social media, writing a newsletter, or thinking about new lead magnets, it helps to have a well of ideas you can draw from. But coming up with a steady stream of topics can be tough. That’s where it helps to have a variety of sources you [...]
Marketing to pastors, ministry directors, and other Christian leaders can be tricky. Whether you’re a faith-based organization or you simply have a product or service that benefits church leaders, this is a group of influential people, and it’s important to get your messaging right. Here are four tips for how [...]
New Year’s Day is the perfect time to reflect on how last year went and what you’d like to be different next year. For many people, New Year’s resolutions are a helpful way to make commitments to create change. So why shouldn’t they do the same for your organization? We’ve [...]
Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]