4 Reasons to Consider Direct Mailing Right Now

Businesses have had to make a lot of difficult decisions this year. Organizations of all shapes and sizes have had to tighten their belts and adjust their budgets. Many brands are struggling to attract new customers and keep them engaged. As you consider strategies to reach your target audience, it [...]

2020-11-19T00:05:51+00:00

5 Creative Ways to Use Print Ads

Print ads give your designers and marketers a lot of room to get creative. But what’s the best way to use all that space? Some print ads are successful because they blur the line between advertising and content. This is often easier to do in print than digital because readers [...]

2020-04-23T20:07:09+00:00

Is Print Advertising Still Worth It?

It's easy to track sales from digital ads. There's no mystery about your return-on-investment (ROI). And if an ad campaign doesn't produce the results you're expecting, there are lots of ways you can optimize it. Print ads don't work like that. You can create unique URLs and special landing pages, [...]

2019-11-07T17:21:55+00:00

6 Real Examples of Effective Print Ads

So, you’ve got a slot for a print ad in an upcoming magazine. You have a full page spread—maybe even two pages—to communicate a big idea, create positive associations with your brand, and drive results. There are no hard-and-fast rules about what your print ad should look like. You want [...]

2019-06-07T17:53:37+00:00

4 Tips for Successful Print Ads

Designing print ads can be tricky. They’re often far larger than their digital counterparts, which means you have more space to work with—but it can easily feel like too much space. There’s also more at stake: once they go live, there’s no turning back. You can’t just pull a print [...]

2019-06-07T15:16:25+00:00

What Advertisers Need to Know about Implicit Memory

It’s notoriously difficult to measure the full value of print ads. It’s simply impossible to track every conversion or to measure the impact of exposing your audience to your brand. But that doesn’t mean print ads aren’t valuable. In fact, they play a vital role in branding, and psychology teaches [...]

2019-06-07T15:15:48+00:00

4 Reasons Print Advertising Is Still Important

As your brand explores what to do with your advertising budget, someone will inevitably ask, is print advertising still worth it? Why invest in print ads when you have so many great digital options? Digital advertising has some major strengths that print ads can’t replicate. It’s far easier to measure [...]

2020-06-25T14:54:21+00:00