Great marketing plans are build and executed by great teams. Here are five essential roles for your marketing team.
Ads and content can complement each other, but organizations rarely take advantage of this synergy. Here's how ads and content work together.
A lot of websites have a problem that doesn’t get much attention: dead pages. These are pages nobody ever visits—and you may not even be aware they exist. Some dead pages are so outdated you wouldn’t want anyone to see them. They might be based on old data, use terms [...]
Backlinks and canonical tags impact your SEO rankings within Google so they are two important things to understand. They both serve different purposes in regard to adding to your site’s overall ranking so it is best to consider each of them separately. What is a backlink? Someone once said, “All [...]
You’ve just created a brilliant blog post. It positions your brand as a thought leader in your industry, helps your customers solve a problem, and leads to a relevant call-to-action. The title is attention-grabbing and clear. There’s not a single typo. But you forgot something. You didn’t link this brilliant [...]
The vast majority of organizations have websites. But most aren’t using them to their full potential. Whether you’ve had a website for decades or you just launched yours last week, odds are you’re missing some crucial pages your customers need to discover your brand, research your solutions, and get what [...]
A website is never really “done.” There are always things to add, remove, refresh, and improve in order to make it more valuable to your organization and your audience. But it’s often hard to know what to change and how to prioritize updates. As you start making plans for the [...]