3 Tips for Choosing the Right Hashtag
Social media hashtags are one of the biggest opportunities to connect with your audience. Here are 3 tips for choosing the right hashtags for your brand.
7 Things to Know About Instagram Marketing
Instagram is cornerstone a platform that every content marketer needs to take seriously. Here are seven things to know about Instagram marketing.
How Often Should You Post on Social Media?
How often should your organization post on social media? Here's some guidance for each of the major platforms.
4 Ideas for Top-Notch Facebook Content
Every digital marketer knows the importance of consistency posting Facebook content. But what on earth should you post? Here are four ideas.
How Social Media Marketing Has Changed
This evolution of how users interact social media has long-lasting implications for social media marketing. Here are four ways that social media marketing has changed.
5 Clever Sources for Content Ideas
Whether you’re posting on social media, writing a newsletter, or thinking about new lead magnets, it helps to have a well of ideas you can draw from. But coming up with a steady stream of topics can be tough. That’s where it helps to have a variety of sources you [...]
6 Stats to Keep Your Marketing Sharp in 2020
When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]
5 Ways to Make the Most of #GivingTuesday
What if the holiday season was more known for generosity than commercialism? That's the heart behind the #GivingTuesday movement, and it's why it intentionally comes right after Black Friday and Cyber Monday. GivingTuesday isn't about any one organization or cause, and it was launched on the hope that generosity could [...]
4 Ways to Get the Right Traffic
A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]
Which Is More Effective: Stories or Your Newsfeed?
It’s not just you. Facebook’s newsfeed is becoming less effective for brands. It’s getting harder to reach your audience for free. At the same time, an alternative to the newsfeed is continuing to gain traction and see engagement: stories. On Instagram and Facebook, stories are short posts that last for [...]