When to Use Emojis in Your Subject Lines

Over the last few years, you’ve probably noticed an emoji or two in your inbox. Some brands use them all the time. But for most organizations, if they use emojis at all, they’re a rare treat. Still, it’s become increasingly popular to use emojis in email subject lines, and some [...]

2019-04-24T16:44:55+00:00

How to Create Emotionally Captivating Subject Lines

People generally open your email for one of two reasons: They recognize and trust you. Your subject line sounded interesting. The only way to build trust is to increase brand awareness and consistently create valuable experiences for your leads and customers. But there are lots of strategies for writing interesting [...]

2019-02-14T13:28:39+00:00

Is Your Marketing Too Wordy?

The average goldfish has a nine-second attention span. The average Internet user has an eight-second attention span. That’s what your marketing is up against every time someone hits your landing page or opens your email. Your readers are literally less attentive than a goldfish. That’s not a criticism of how [...]

2018-09-26T15:27:59+00:00

How Email Optimization Can Give You Tunnel Vision

Optimization is the science of making your work as effective as possible. You strategically tweak and test your landing pages, emails, and ads to maximize a specific metric, such as clicks, conversions, or opens. And therein lies the problem with optimization: it can give you tunnel vision. Focusing too much [...]

2018-08-29T20:50:04+00:00

4 Ways You Should Test Your Subject Lines

Want to improve your email performance? Never send out an email with only one subject line. If you test at least two ideas, you’ll ensure better results and learn more about what your audience responds to. But what if you can’t come up with another idea? Small tweaks like adding [...]

2020-09-03T17:05:16+00:00