What Have Your Customers Taught You This Year?

Test. Measure. Change. For digital marketers, that’s an endless cycle. We create variations of every ad, email, headline, and landing page, measure how our audience interacts with them, and then choose the versions that deliver the best results. But a single A/B test isn’t enough to create trends or make [...]

2018-12-19T22:17:56+00:00

How to Run a Successful A/B Test

We’ve all seen someone rely on a huge assumption to push their idea forward. If I’m honest, I’ve done it myself plenty of times. Without an A/B test to prove which ideas actually produce better results, organizations often pursue ideas based on who champions them. A/B testing gives marketing teams [...]

2018-06-27T19:26:17+00:00

Don’t Let Clutter Kill Your Conversion Rates

Low conversion rates could mean your landing page is poorly designed. Or that your pitch could use some work. Or that you’re not targeting the best audience. But sometimes it has nothing to do with the quality of your design or the clarity of your copy. Many landing pages don’t [...]

2018-06-27T21:13:21+00:00