Which Is More Effective: Stories or Your Newsfeed?

It’s not just you. Facebook’s newsfeed is becoming less effective for brands. It’s getting harder to reach your audience for free. At the same time, an alternative to the newsfeed is continuing to gain traction and see engagement: stories. On Instagram and Facebook, stories are short posts that last for [...]

2019-08-29T16:41:54+00:00

Why You Should Test Facebook’s Carousel Ads

Facebook’s carousel ads have been around since 2014, but many brands still aren’t familiar with them and don’t understand what makes them effective. These ads let you use multiple images and calls-to-action (CTAs) on a single ad. You can even link to multiple pages on your website. But digital advertising [...]

2019-09-12T15:48:22+00:00

What Have Your Customers Taught You This Year?

Test. Measure. Change. For digital marketers, that’s an endless cycle. We create variations of every ad, email, headline, and landing page, measure how our audience interacts with them, and then choose the versions that deliver the best results. But a single A/B test isn’t enough to create trends or make [...]

2018-12-19T22:17:56+00:00

How to Run a Successful A/B Test

We’ve all seen someone rely on a huge assumption to push their idea forward. If I’m honest, I’ve done it myself plenty of times. Without an A/B test to prove which ideas actually produce better results, organizations often pursue ideas based on who champions them. A/B testing gives marketing teams [...]

2018-06-27T19:26:17+00:00

Don’t Let Clutter Kill Your Conversion Rates

Low conversion rates could mean your landing page is poorly designed. Or that your pitch could use some work. Or that you’re not targeting the best audience. But sometimes it has nothing to do with the quality of your design or the clarity of your copy. Many landing pages don’t [...]

2018-06-27T21:13:21+00:00