Backlinks and canonical tags impact your SEO rankings within Google so they are two important things to understand. They both serve different purposes in regard to adding to your site’s overall ranking so it is best to consider each of them separately. What is a backlink? Someone once said, “All [...]
We’ve all heard “the value is in the list” and we have discussed the importance of a drip campaign, and consistent messaging. But how do you build that list? Many times building your list with a free download called a “lead magnet” or “premium” makes the most sense. But how [...]
Your traffic campaign is perfect. You’ve optimized your landing page to convert, your banners are pulling great CTRs, your webpage is set up for you to track your results through Google Analytics, and your vendor ad report says you’ve gotten 1,000 clicks! Everything is great! That is until you open [...]
Sometimes it’s hard to say what makes one email work and another one flop. There are numerous factors that influence whether or not someone opens your email, clicks your link, and follows through with your call to action. But following best practices will consistently improve every email you send. And [...]
2018 promises to be a busier year than ever with the changing marketing landscape and increasing pressure for results. Here are 5 New Year's Resolutions you should make for a successful 2018: 1. Think Outside the Box We all tend to have favorite ways of doing things. Or maybe we’ve [...]
Are you satisfied with the results of your current marketing strategy? It’s been said that if you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten. So, the way to get different results is to do things differently and the way to do things differently is [...]
Here are six tips that can help you escape the dismal 5% rate, climb toward and beyond a 20% rate, and accomplish your advertising goals.
Here are 7 critical tips for creating banner display ads that generate traffic.
A major problem advertisers have with digital advertising is they often fail to realize a return on their investment. This failure can be traced to their product, their message, their brand promise, or any number of other causes. One way to capture a return on an advertising investment is to [...]
Targeted traffic to your website can be hard-fought and expensive to capture. While quality traffic to your page can be accomplished by prompting a large number of visitors to click on an ad, that success can be undone by a poorly configured landing page. A well designed landing page will [...]