It's easy to track sales from digital ads. There's no mystery about your return-on-investment (ROI). And if an ad campaign doesn't produce the results you're expecting, there are lots of ways you can optimize it. Print ads don't work like that. You can create unique URLs and special landing pages, [...]
What if the holiday season was more known for generosity than commercialism? That's the heart behind the #GivingTuesday movement, and it's why it intentionally comes right after Black Friday and Cyber Monday. GivingTuesday isn't about any one organization or cause, and it was launched on the hope that generosity could [...]
A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]
Imagine you matched with someone on an online dating site, and their first message to you said, “Will you marry me?” Ridiculous, right? But many brands do this to their website visitors and new leads all the time. They make a sales pitch before their audience gets to know their [...]
The sales funnel is an abstract concept marketers and sales teams use to explain the process of turning your leads into customers. It’s represented as a “funnel” because as your audience moves beyond awareness of your brand and closer to conversion, the number of people you’re talking to gets smaller. [...]
With fall just getting into swing, it might feel like you still have plenty of time to prepare for holiday sales and special promotions. But if you plan on increasing sales with holiday offers this year, you actually need to start preparing right now. Plenty of consumers make last-minute purchases [...]
In 1995, Newsweek ran an article claiming that all the hubbub about the Internet was overblown. It’s online communities couldn’t possibly replicate the benefits of face-to-face interactions, so “this trendy and oversold community” would never last. The author claimed online stores were overblown and that “my local mall does more [...]
It’s pretty common to open an email and see several calls-to-action (CTAs) with separate links taking you to separate pages. But if your emails are underperforming, it could be a sign that you are diluting your message with too many CTAs. The more CTAs you have, the more spread out [...]
It’s not just you. Facebook’s newsfeed is becoming less effective for brands. It’s getting harder to reach your audience for free. At the same time, an alternative to the newsfeed is continuing to gain traction and see engagement: stories. On Instagram and Facebook, stories are short posts that last for [...]
“Know your audience” is a classic adage of sales and marketing. It’s key to crafting persuasive sales pitches and relevant content. The better you understand who you’re talking to, the better you can appeal to their interests, aspirations, and struggles. But what happens if you don’t know your audience? Maybe [...]