Audience

Resources to help you know and target the right audience

What Have Your Customers Taught You This Year?

Test. Measure. Change. For digital marketers, that’s an endless cycle. We create variations of every ad, email, headline, and landing page, measure how our audience interacts with them, and then choose the versions that deliver the best results. But a single A/B test isn’t enough to create trends or make [...]

2018-12-19T22:17:56+00:00

Are You Talking to This Major Influencer?

It’s easy to get focused on speaking directly to your target audience and forget the relationships that can impact their buying choices. If you’re trying to reach married men, you market to married men. If you’re trying to reach teens, you market to teens. But there’s someone else you might [...]

2018-10-10T18:09:31+00:00

This Popular Sales Approach Is Costing You Leads

You’ve heard it before. Always. Be. Closing. The ABCs of sales teaches your salespeople to stay on the lookout for opportunities, but this mentality also values short-term gains over long-term success. Your organization has a relationship with every lead you capture. When you seize every opportunity to ask for the [...]

2018-06-27T19:05:20+00:00

How Pastors Help You Reach Your Ideal Audience

If you want to reach the Christian market, pastors need to be on your mind. Even if your product or service isn’t specifically for pastors, they have something every Christian organization craves: influence. Here’s how reaching pastors can directly benefit your brand. Pastors influence church members When a pastor recommends [...]

2018-06-27T21:51:13+00:00