Audience

Resources to help you know and target the right audience

What Does Your Audience Actually Want?

When every marketing decision comes back to your bottom line, it’s easy to focus on the things that create the biggest immediate results. That’s why so many email lists, blogs, and social media pages wind up being just a series of sales pitches. It might also be why your audience [...]

2019-04-18T15:45:42+00:00

Women Are Church Leaders, Too

As an advertiser, you want your audience to see your ads and think, “Hey, this is for me!” You want to speak to their aspirations and problems so clearly that they feel like you understand them and your product or service can really help them. You want them to see [...]

2019-04-11T17:31:08+00:00

How Emotions Influence Purchases

It’s nice to imagine that if you present the right facts and statistics, the sheer weight of your logical arguments will convince people to buy your product or service. But that’s not really how most people make purchasing decisions. While facts, logic, and statistics are important, emotions play a critical [...]

2019-04-17T16:34:17+00:00

What Have Your Customers Taught You This Year?

Test. Measure. Change. For digital marketers, that’s an endless cycle. We create variations of every ad, email, headline, and landing page, measure how our audience interacts with them, and then choose the versions that deliver the best results. But a single A/B test isn’t enough to create trends or make [...]

2018-12-19T22:17:56+00:00

Are You Talking to This Major Influencer?

It’s easy to get focused on speaking directly to your target audience and forget the relationships that can impact their buying choices. If you’re trying to reach married men, you market to married men. If you’re trying to reach teens, you market to teens. But there’s someone else you might [...]

2019-04-11T15:49:27+00:00

This Popular Sales Approach Is Costing You Leads

You’ve heard it before. Always. Be. Closing. The ABCs of sales teaches your salespeople to stay on the lookout for opportunities, but this mentality also values short-term gains over long-term success. Your organization has a relationship with every lead you capture. When you seize every opportunity to ask for the [...]

2018-06-27T19:05:20+00:00

How Pastors Influence Church Members

It’s easy to see how a pastor’s influence affects the way their church members read the Bible and understand their relationship with God. But their influence doesn’t stop with sermons. Pastors are deeply involved in the lives of the people you want to reach. As you focus on reaching pastors, [...]

2019-04-04T20:15:46+00:00

How Pastors Help You Reach Your Ideal Audience

If you want to reach the Christian market, pastors need to be on your mind. Even if your product or service isn’t specifically for pastors, they have something every Christian organization craves: influence. Here’s how reaching pastors can directly benefit your brand. Pastors influence church members When a pastor recommends [...]

2018-06-27T21:51:13+00:00