Audience
Resources to help you know and target the right audience
How To Define Your Target Audience
Defining your target audience allows you to understand exactly who you’re talking to. Here are four ways to go about discovering who that is.
How to Grow Your Audience
Before you can connect with your audience, you need to have an audience. Here's how to grow one.
6 Steps to Creating Audience Personas
Personas help you reach the right people with the right message, but they only work if they're grounded in research.
4 Tips for Marketing to Church Leaders
Marketing to church leaders can be tricky. Here are four tips for how to market your product or service to them well.
5 Common Advertising Mistakes (And How to Avoid Them)
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]
Are You Ignoring These Influencers in the Church?
Brands that want to reach pastors and other church leaders often forget about important influencers they need to reach, too: volunteers.
6 New Year’s Resolutions Your Organization Needs to Make
New Year’s Day is the perfect time to reflect on how last year went and what you’d like to be different next year. For many people, New Year’s resolutions are a helpful way to make commitments to create change. So why shouldn’t they do the same for your organization? We’ve [...]
What Is a Buyer Persona—and Why Do You Need One?
Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]
Why You Need to Grow Your Own Audience
The herculean task for any online organization or retailer is to create an audience out of the millions of everyday Internet users. Digital marketers do that through content marketing, advertising, search engine optimization (SEO), or social media. Growing an audience requires a lot of work, attention, and recalibration. And you [...]
5 Ways to Make the Most of #GivingTuesday
What if the holiday season was more known for generosity than commercialism? That's the heart behind the #GivingTuesday movement, and it's why it intentionally comes right after Black Friday and Cyber Monday. GivingTuesday isn't about any one organization or cause, and it was launched on the hope that generosity could [...]