Audience

Resources to help you know and target the right audience

6 Steps to Creating Audience Personas

Personas help you reach the right people with the right message. Also referred to as buyer personas, audience personas, marketing personas, and customer personas, these are fictional representations of the actual people you serve. While personas are “made up,” they only work if they’re grounded in research. You need to [...]

2019-12-10T19:49:37+00:00

What Is a Buyer Persona—and Why Do You Need One?

Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]

2019-12-05T18:43:10+00:00

Why You Need to Grow Your Own Audience

The herculean task for any online organization or retailer is to create an audience out of the millions of everyday Internet users. Digital marketers do that through content marketing, advertising, search engine optimization (SEO), or social media. Growing an audience requires a lot of work, attention, and recalibration. And you [...]

2019-11-14T19:45:20+00:00

5 Ways to Make the Most of #GivingTuesday

What if the holiday season was more known for generosity than commercialism? That's the heart behind the #GivingTuesday movement, and it's why it intentionally comes right after Black Friday and Cyber Monday. GivingTuesday isn't about any one organization or cause, and it was launched on the hope that generosity could [...]

2019-10-31T17:03:03+00:00

4 Ways to Get the Right Traffic

A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]

2019-10-17T16:34:25+00:00

4 Ways to Get to Know Your Audience

“Know your audience” is a classic adage of sales and marketing. It’s key to crafting persuasive sales pitches and relevant content. The better you understand who you’re talking to, the better you can appeal to their interests, aspirations, and struggles. But what happens if you don’t know your audience? Maybe [...]

2019-08-22T17:53:54+00:00

What Does Your Audience Actually Want?

When every marketing decision comes back to your bottom line, it’s easy to focus on the things that create the biggest immediate results. That’s why so many email lists, blogs, and social media pages wind up being just a series of sales pitches. It might also be why your audience [...]

2019-04-18T15:45:42+00:00

Women Are Church Leaders, Too

As an advertiser, you want your audience to see your ads and think, “Hey, this is for me!” You want to speak to their aspirations and problems so clearly that they feel like you understand them and your product or service can really help them. You want them to see [...]

2019-04-11T17:31:08+00:00

How Emotions Influence Purchases

It’s nice to imagine that if you present the right facts and statistics, the sheer weight of your logical arguments will convince people to buy your product or service. But that’s not really how most people make purchasing decisions. While facts, logic, and statistics are important, emotions play a critical [...]

2019-04-17T16:34:17+00:00