Content Marketing
Resources to optimize your content and messaging
What’s Your Content Marketing Master Plan?
Having a content marketing master plan will help you drive customer engagement and brand awareness. Here's how to create one.
The Top 5 Ingredients of Expert Content Marketing
Expert content marketing is all about providing free value to your customers and potential customers in order to win them over. It’s about building an audience and creating relationships of trust and reciprocity, so that potential customers become so much more than mere customers. They become fans. Advocates. Guerrilla advertisers for [...]
Quality or Quantity? What’s Best for Content Marketing?
You might think that it's better to produce a lot of marketing content to capture the attention of your specific audience. However, another person might tell you the exact opposite: It is not the quantity that matters but the quality of the content you produce. So, which is better? Quality or quantity?
How Smart Content Helps People Discover Your Business
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
What Is Content Marketing – and What Is It Not?
Content marketing is about creating value-added content for the market you've designated in your marketing strategy. Creating a ton of content that doesn't talk directly to and add value for your perfect person does nothing for your business.
Is Your Website Turning Into a Ghost Town?
A lot of websites have a problem that doesn’t get much attention: dead pages. These are pages nobody ever visits—and you may not even be aware they exist. Some dead pages are so outdated you wouldn’t want anyone to see them. They might be based on old data, use terms [...]
The Danger of Using Jargon in Your Marketing
Most ideas can usually be explained with simple language everyone understands, but many marketers rely on their industry’s jargon out of convenience: it quickly communicates the concept you want to convey.
Why Ads and Content Are Better Together
In many organizations, digital advertising and content marketing have little overlap. They require different skills and knowledge, so they’re often managed by distinct employees, teams, or even departments. While content teams tend to produce lead magnets for the advertising team to use in lead generation, that’s usually where the coordination [...]
4 Reasons to Interlink Your Content
You’ve just created a brilliant blog post. It positions your brand as a thought leader in your industry, helps your customers solve a problem, and leads to a relevant call-to-action. The title is attention-grabbing and clear. There’s not a single typo. But you forgot something. You didn’t link this brilliant [...]
5 Clever Sources for Content Ideas
Whether you’re posting on social media, writing a newsletter, or thinking about new lead magnets, it helps to have a well of ideas you can draw from. But coming up with a steady stream of topics can be tough. That’s where it helps to have a variety of sources you [...]