Resources to build and optimize landing pages that convert
A landing page strategy as part of your online presence is essential — that's why you need to avoid these 4 rookie mistakes when creating an effective path forward for your site visitors.
Page authority is an essential factor in the behind-the-scenes Google algorithm, and maximizing your site to get the attention of Google means more traffic to your site. That's why page authority is something you want to understand and think about when creating any website content. The difference between domain authority and [...]
You probably already understand the difference between paid and organic traffic. Paid traffic comes from the paid advertising you do with the specific outcome of getting people to download your eBook or visit your website by clicking on the link in the ad. Organic traffic is what finds you naturally [...]
Stop and for a moment, imagine yourself standing in the Library of Congress surrounded by thousands of books. You are looking for one book on a specific topic, and yet you have no idea how to find that book in the sea of books in front of you. So you [...]
You may not realize that the Google algorithm is what determines which information is presented back to a user when they search on the web. Google is always looking at whether the information they serve back to that user is the best it can be. That's why it is important [...]
Backlinks and canonical tags impact your SEO rankings within Google so they are two important things to understand. They both serve different purposes in regard to adding to your site’s overall ranking so it is best to consider each of them separately. What is a backlink? Someone once said, “All [...]
A bad lead capture form will kill your conversion rates. Asking for too big of a commitment upfront will cause visitors to bounce without filling out your form. And that’s wasting a lot of traffic that might’ve converted down the road. It’s not as simple as making sure the entire [...]
Our goal is to help you get the most out of your ad spend. But if your ads don’t drive people to a high-quality landing page, you’re simply never going to get the results you want. Sometimes legacy code and other hurdles on your website prevent you from following best [...]
Most organizations are protective of their websites. Your URL represents one of your most valuable assets. It’s the place people go to learn about your business, and it’s a vital component of your sales engine. You don’t want everybody making changes to the company website. And anything that goes live [...]
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]