Resources to build and optimize landing pages that convert
Not all landing pages are created equal. And since they usually are accompanied by some kind of ad spend, it’s important to make sure that you get them right. Here are seven things that all successful landing pages have in common.
Avoid these four rookie landing page mistakes when creating an effective path forward for your site visitors.
Creating marketing content with the “show don’t tell” principle proves to customers that your product or service is valuable. Here are 5 ways to do it.
Organic traffic is what finds you naturally due to your ranking on Google, simply being visible in a Google search result.
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
Securing a return on investment in digital advertising is highly dependent on creating an effective landing page. Here are seven rules for developing effective landing pages.
Page authority is an essential factor in the behind-the-scenes Google algorithm, and maximizing your site to get the attention of Google means more traffic to your site. That's why page authority is something you want to understand and think about when creating any website content. The difference between domain authority and [...]
Stop and for a moment, imagine yourself standing in the Library of Congress surrounded by thousands of books. You are looking for one book on a specific topic, and yet you have no idea how to find that book in the sea of books in front of you. So you [...]
You may not realize that the Google algorithm is what determines which information is presented back to a user when they search on the web. Google is always looking at whether the information they serve back to that user is the best it can be. That's why it is important [...]
Backlinks and canonical tags impact your SEO rankings within Google so they are two important things to understand. They both serve different purposes in regard to adding to your site’s overall ranking so it is best to consider each of them separately. What is a backlink? Someone once said, “All [...]