Landing Pages

Resources to build and optimize landing pages that convert

Is Your Landing Page Confusing Your Leads?

Imagine a friend invites you over for dinner, and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]

2019-06-07T15:21:41+00:00

How to Choose the Right Button Color

For well over a decade, marketers have debated about the most effective button color. At first, the answers were wildly inconsistent. Some marketers argued that all buttons should be orange. Or that red was better than green. These conclusions were largely based on personal experience, or a single A/B test. [...]

2019-04-04T16:01:10+00:00

How to Choose the Right Button Text Every Time

Buttons play a key role in digital ads, emails, and landing pages. They prompt people to take the next step: to buy, preorder, sign up, download, subscribe, or get something. When your organization produces hundreds--if not thousands--of digital assets, it’s easy to wind up with “go-to” button text that you [...]

2018-08-15T19:29:25+00:00

Are You Making it Too Hard to Gain New Leads?

It’s good to know that you’re talking to the right people. But some organizations take lead qualification too far, and they miss out on reaching potential customers. Generally speaking, the more steps you put between your audience and your offer, the fewer leads you’ll wind up with. But as we’ll [...]

2018-08-07T22:24:49+00:00