Email Marketing

Resources to help you design, test, and optimize your email campaigns

7 Pitfalls to Avoid in Email Marketing

While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy. 


Can You Ever Send Too Many Emails?

Ever wonder if it's possible to send too many emails to your audience? The answer is: "Yes!" Your email strategy isn't about overloading your subscribers' inboxes and keeping them full. You could end up with fewer subscribers and more unread emails doing that. As we've talked about in the past [...]