Marketing Resources Archives - Page 12 of 20

Which Is More Effective: Stories or Your Newsfeed?

It’s not just you. Facebook’s newsfeed is becoming less effective for brands. It’s getting harder to reach your audience for free. At the same time, an alternative to the newsfeed is continuing to gain traction and see engagement: stories. On Instagram and Facebook, stories are short posts that last for [...]

Ryan Nelson2020-04-23T20:18:06+00:00

4 Ways to Get to Know Your Audience

“Know your audience” is a classic adage of sales and marketing. It’s key to crafting persuasive sales pitches and relevant content. The better you understand who you’re talking to, the better you can appeal to their interests, aspirations, and struggles. But what happens if you don’t know your audience? Maybe [...]

Ryan Nelson2019-08-22T17:53:54+00:00

Why You Should Test Facebook’s Carousel Ads

Facebook’s carousel ads have been around since 2014, but many brands still aren’t familiar with them and don’t understand what makes them effective. These ads let you use multiple images and calls-to-action (CTAs) on a single ad. You can even link to multiple pages on your website. But digital advertising [...]

Ryan Nelson2020-04-23T20:18:12+00:00

What are Instagram Stories, and Should You Use Them?

Instagram Stories are short, temporary videos which appear at the top of people's Instagram feeds, and more subtly in your profile, beside every post you share, and in your direct messages. If a story gains traction and catches on, you can also save it as a permanent “highlight” which remains [...]

Ryan Nelson2019-08-15T17:46:50+00:00

Why Leads That Don’t Convert Are Still Valuable

Let’s say you just poured a ton of effort into an ad campaign. You selected a relevant audience. You chose the right lead magnet. And as a result, you got thousands of people to sign up for your email list. But then you sent a series of sales emails and [...]

Ryan Nelson2019-07-10T15:00:12+00:00

6 Real Examples of Effective Print Ads

Print ads can be intimidating. Especially if you’re used to the restrictions of digital ad formats, it’s hard to decide what to do with a full-page spread. There are no character limits or image restrictions to guide your creative process. But having more room to work with empowers you to [...]

Ryan Nelson2021-02-17T23:37:21+00:00

Is Your Landing Page Confusing Your Leads?

Imagine a friend invites you over for dinner and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]

Ryan Nelson2021-03-17T19:12:03+00:00

4 Tips for Successful Print Ads

Designing print ads can be tricky. They’re often far larger than their digital counterparts, which means you have more space to work with—but it can easily feel like too much space. There’s also more at stake: once they go live, there’s no turning back. You can’t just pull a print [...]

Ryan Nelson2019-06-07T15:16:25+00:00

What Advertisers Need to Know about Implicit Memory

It’s notoriously difficult to measure the full value of print ads. It’s simply impossible to track every conversion or to measure the impact of exposing your audience to your brand. But that doesn’t mean print ads aren’t valuable. In fact, they play a vital role in branding, and psychology teaches [...]

Ryan Nelson2019-06-07T15:15:48+00:00

8 Email Best Practices

It takes a lot of work to grow and maintain a healthy email list. It’s not just a megaphone for you to communicate with thousands of leads. It’s a community you’re responsible to nurture. And if you’re not careful, it can quickly become a ghost town, where despite all the [...]

Ryan Nelson2019-05-23T16:18:05+00:00

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