Marketing Resources Archives - Page 17 of 20

This Popular Sales Approach Is Costing You Leads

You’ve heard it before. Always. Be. Closing. The ABCs of sales teaches your salespeople to stay on the lookout for opportunities, but this mentality also values short-term gains over long-term success. Your organization has a relationship with every lead you capture. When you seize every opportunity to ask for the [...]

Ryan Nelson2018-06-27T19:05:20+00:00

3 Ways Content Marketing Helps Increase Your Bottom Line

Digital advertising is highly scalable. If you want more leads, you just increase your spend to get more impressions, clicks, or conversions, or target another audience. But most brands don’t have an infinitely scalable budget. And a lot of organizations struggle to turn their leads into customers. That’s where content [...]

Ryan Nelson2020-03-23T22:54:25+00:00

How to Run a Successful A/B Test

It’s a lot easier to be confident in your ideas when you can say, “We tested it. This messaging outperformed the others. This design increased conversions. This title got the most clicks.” A/B testing is a practice every marketing team should have in their toolkit. But while the concept is [...]

Ryan Nelson2020-06-04T14:26:41+00:00

Why You Should Think Carefully About Where You Advertise

You have an overwhelming number of advertising options. So how do you ensure that you’re connecting with the best possible audience in the best possible ways? Today’s digital advertising heavily emphasizes the power of data—which is important, because it helps you connect with the right people and produce the most [...]

Ryan Nelson2019-08-23T21:08:27+00:00

Don’t Let Clutter Kill Your Conversion Rates

It takes a lot of work to design and build high-quality landing pages. So it’s frustrating when they don’t perform as well as you expected. But sometimes, low conversion rates aren’t a reflection on your copy, your design, or even your targeting. Sometimes low conversion rates are a sign that [...]

Ryan Nelson2020-12-09T21:57:34+00:00

3 Tips to Reach Your Audience in a Noisy World

On Facebook, 99 percent of people scroll past your ad without clicking. More than 90 percent of all content (blog posts, videos, webpages, etc.) gets no traffic from Google. And the average email has an open rate of 21 percent. In other words, the vast majority of marketing gets ignored [...]

Ryan Nelson2020-07-27T14:52:33+00:00

How Pastors Influence Church Members

Pastors don’t often promote specific products or services from the pulpit. But when church members have questions about how to live out their faith, pastors tend to recommend the books, conferences, courses, advisors, organizations, and other resources they’re familiar with. If you want to reach Christian consumers, you should have [...]

Ryan Nelson2020-04-02T16:34:29+00:00

How Pastors Help You Reach Your Ideal Audience

For brands that create church products, the decision-makers are often elder board members, tech directors, or ministry leaders. If that’s you, it might seem like a waste of effort to advertise to pastors or create unique content for them. They’re not the ones buying and using your product or service, [...]

Ryan Nelson2020-03-19T14:30:43+00:00

How to Write Emails That Get Clicks

It’s frustrating when you spend time and money building a list of leads, only to wind up with a bunch of subscribers who ignore all your emails. Email marketing can be incredibly effective, but a lot of brands make common mistakes that hurt their click-through rate (CTR). Thankfully, there are [...]

Ryan Nelson2020-08-06T16:07:27+00:00

4 Reasons Print Advertising Is Still Important

As your brand explores what to do with your advertising budget, someone will inevitably ask, is print advertising still worth it? Why invest in print ads when you have so many great digital options? Digital advertising has some major strengths that print ads can’t replicate. It’s far easier to measure [...]

Ryan Nelson2020-06-25T14:54:21+00:00

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