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Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
If ads imitate what people enjoy about Facebook, they’ll feel like unwanted interruptions. Here's how to make ad content more engaging.
Using jargon quickly communicates a concept, but it creates problems when it slips into your marketing. Here's why you should avoid it.
Here are 15 stats for social media marketers to pay attention to and what they might mean for your 2022 marketing strategy.
While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy.
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
In the run-up to each release of iOS 14, 14.5 and 15, Armageddon (of some sort) is always predicted, but reality rarely matches our deepest marketing fears. Here are a few action steps you can take to recalibrate your email marketing expectations.
This evolution of how users interact social media has long-lasting implications for social media marketing. Here are four ways that social media marketing has changed.
As the end of 2021 draws closer, you may be considering the future of your content marketing strategy for 2022 and beyond. Here are three things to consider.
Ads and content can complement each other, but organizations rarely take advantage of this synergy. Here's how ads and content work together.