Securing a return on investment in digital advertising is highly dependent on creating an effective landing page. Here are seven rules for developing effective landing pages.
A lot of websites have a problem that doesn’t get much attention: dead pages. These are pages nobody ever visits—and you may not even be aware they exist. Some dead pages are so outdated you wouldn’t want anyone to see them. They might be based on old data, use terms [...]
Your website may not be helping you as much as you hope. Let's take a no-holds-barred look at some ways your website could be hurting you more than it's helping.