4 Ways You Should Test Your Subject Lines

When nobody opens your email, the subject line is the easiest culprit to blame. Odds are, most people who chose not to open your email still saw your subject line—and ignored it. A/B testing helps you learn what went wrong and what might work better in the future. Most of [...]

2018-09-26T18:23:18+00:00

How to Run a Successful A/B Test

We’ve all seen someone rely on a huge assumption to push their idea forward. If I’m honest, I’ve done it myself plenty of times. Without an A/B test to prove which ideas actually produce better results, organizations often pursue ideas based on who champions them. A/B testing gives marketing teams [...]

2018-06-27T19:26:17+00:00

Don’t Let Clutter Kill Your Conversion Rates

Low conversion rates could mean your landing page is poorly designed. Or that your pitch could use some work. Or that you’re not targeting the best audience. But sometimes it has nothing to do with the quality of your design or the clarity of your copy. Many landing pages don’t [...]

2018-06-27T21:13:21+00:00