You defined your audience. You created your ad, landing page, and lead magnet. But for some reason, your ad impressions just aren't leading to conversions. Or your leads aren't turning into customers. If you aren't seeing the click-through rate (CTR) you want, it doesn't mean you have to go back [...]
It’s not just you. Facebook’s newsfeed is becoming less effective for brands. It’s getting harder to reach your audience for free. At the same time, an alternative to the newsfeed is continuing to gain traction and see engagement: stories. On Instagram and Facebook, stories are short posts that last for [...]
Test. Measure. Change. For digital marketers, that’s an endless cycle. We create variations of every ad, email, headline, and landing page, measure how our audience interacts with them, and then choose the versions that deliver the best results. But a single A/B test isn’t enough to create trends or make [...]
Your traffic campaign is perfect. You’ve optimized your landing page to convert, your banners are pulling great CTRs, your webpage is set up for you to track your results through Google Analytics, and your vendor ad report says you’ve gotten 1,000 clicks! Everything is great! That is until you open [...]