Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
Before you can connect with your audience, you need to have an audience. Here's how to grow one.
If you're regularly producing marketing content and are experiencing any of these five challenges, you may not know your audience as well as you think you do.
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
In many organizations, digital advertising and content marketing have little overlap. They require different skills and knowledge, so they’re often managed by distinct employees, teams, or even departments. While content teams tend to produce lead magnets for the advertising team to use in lead generation, that’s usually where the coordination [...]
Businesses have had to make a lot of difficult decisions this year. Organizations of all shapes and sizes have had to tighten their belts and adjust their budgets. Many brands are struggling to attract new customers and keep them engaged. As you consider strategies to reach your target audience, it [...]
No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]
Brands that want to reach pastors and other ministry leaders often forget about an important group of people they need to reach, too: volunteers. Volunteers don’t usually control budgets or make important decisions about curriculum, software, or other major church functions. But they tend to develop strong relationships with the [...]
Marketing to pastors, ministry directors, and other Christian leaders can be tricky. Whether you’re a faith-based organization or you simply have a product or service that benefits church leaders, this is a group of influential people, and it’s important to get your messaging right. Here are four tips for how [...]