Are You Ignoring These Influencers in the Church?
Brands that want to reach pastors and other church leaders often forget about important influencers they need to reach, too: volunteers.
5 Questions to Ask About Your Website
A website is never really “done.” There are always things to add, remove, refresh, and improve in order to make it more valuable to your organization and your audience. But it’s often hard to know what to change and how to prioritize updates. As you start making plans for the [...]
6 Stats to Keep Your Marketing Sharp in 2020
When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]
6 New Year’s Resolutions Your Organization Needs to Make
New Year’s Day is the perfect time to reflect on how last year went and what you’d like to be different next year. For many people, New Year’s resolutions are a helpful way to make commitments to create change. So why shouldn’t they do the same for your organization? We’ve [...]
What Is a Buyer Persona—and Why Do You Need One?
Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]
Why You Need to Grow Your Own Audience
The herculean task for any online organization or retailer is to create an audience out of the millions of everyday Internet users. Digital marketers do that through content marketing, advertising, search engine optimization (SEO), or social media. Growing an audience requires a lot of work, attention, and recalibration. And you [...]
Is Print Advertising Still Worth It?
It's easy to track sales from digital ads. There's no mystery about your return-on-investment (ROI). And if an ad campaign doesn't produce the results you're expecting, there are lots of ways you can optimize it. Print ads don't work like that. You can create unique URLs and special landing pages, [...]
5 Ways to Make the Most of #GivingTuesday
What if the holiday season was more known for generosity than commercialism? That's the heart behind the #GivingTuesday movement, and it's why it intentionally comes right after Black Friday and Cyber Monday. GivingTuesday isn't about any one organization or cause, and it was launched on the hope that generosity could [...]
4 Ways to Get the Right Traffic
A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]
Why Leads Don’t Behave Like Customers
Imagine you matched with someone on an online dating site, and their first message to you said, “Will you marry me?” Ridiculous, right? But many brands do this to their website visitors and new leads all the time. They make a sales pitch before their audience gets to know their [...]