4 Reasons to Interlink Your Content

You’ve just created a brilliant blog post. It positions your brand as a thought leader in your industry, helps your customers solve a problem, and leads to a relevant call-to-action. The title is attention-grabbing and clear. There’s not a single typo. But you forgot something. You didn’t link this brilliant [...]

2020-12-17T18:19:31+00:00

4 Reasons to Consider Direct Mailing Right Now

Businesses have had to make a lot of difficult decisions this year. Organizations of all shapes and sizes have had to tighten their belts and adjust their budgets. Many brands are struggling to attract new customers and keep them engaged. As you consider strategies to reach your target audience, it [...]

2020-11-19T00:05:51+00:00

5 Clever Sources for Content Ideas

Whether you’re posting on social media, writing a newsletter, or thinking about new lead magnets, it helps to have a well of ideas you can draw from. But coming up with a steady stream of topics can be tough. That’s where it helps to have a variety of sources you [...]

2020-10-29T15:51:01+00:00

3 Reasons to Start Sending a Regular Newsletter

A lot of brands have an email newsletter of some kind. Maybe you email donors once a quarter to share stories about the people you’ve helped, thank your supporters, and ask for more donations. Or you share about product updates or new releases. That’s fine. But it’s just scratching the [...]

2020-06-18T16:55:40+00:00

4 Tips for Marketing to Church Leaders

Marketing to pastors, ministry directors, and other Christian leaders can be tricky. Whether you’re a faith-based organization or you simply have a product or service that benefits church leaders, this is a group of influential people, and it’s important to get your messaging right. Here are four tips for how [...]

2020-05-07T16:37:22+00:00

3 Types of Pages Your Website Needs in 2020

The vast majority of organizations have websites. But most aren’t using them to their full potential. Whether you’ve had a website for decades or you just launched yours last week, odds are you’re missing some crucial pages your customers need to discover your brand, research your solutions, and get what [...]

2020-03-12T16:48:34+00:00

5 Steps to Create Your Content Strategy

Anyone can create content. But if you want your blog, newsletter, YouTube channel, podcast, magazine, or social media accounts to be effective, you need to start with a content strategy. And that’s not so easy. Your strategy gives every piece of content a job, so you’ll always have a thoughtful [...]

2020-04-23T20:17:33+00:00

5 Questions to Ask About Your Website

A website is never really “done.” There are always things to add, remove, refresh, and improve in order to make it more valuable to your organization and your audience. But it’s often hard to know what to change and how to prioritize updates. As you start making plans for the [...]

2020-10-26T19:18:32+00:00

4 Ways to Get the Right Traffic

A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]

2019-10-17T16:34:25+00:00