The Top 5 Ingredients of Expert Content Marketing

Expert content marketing is all about providing free value to your customers and potential customers in order to win them over. It’s about building an audience and creating relationships of trust and reciprocity, so that potential customers become so much more than mere customers. They become fans. Advocates. Guerrilla advertisers for [...]

2021-10-06T20:40:14+00:00

Is Your Website Turning Into a Ghost Town?

A lot of websites have a problem that doesn’t get much attention: dead pages. These are pages nobody ever visits—and you may not even be aware they exist. Some dead pages are so outdated you wouldn’t want anyone to see them. They might be based on old data, use terms [...]

2021-08-25T19:39:08+00:00

Why Ads and Content Are Better Together

In many organizations, digital advertising and content marketing have little overlap. They require different skills and knowledge, so they’re often managed by distinct employees, teams, or even departments.  While content teams tend to produce lead magnets for the advertising team to use in lead generation, that’s usually where the coordination [...]

2021-01-27T20:37:23+00:00

4 Reasons to Interlink Your Content

You’ve just created a brilliant blog post. It positions your brand as a thought leader in your industry, helps your customers solve a problem, and leads to a relevant call-to-action. The title is attention-grabbing and clear. There’s not a single typo. But you forgot something. You didn’t link this brilliant [...]

2020-12-17T18:19:31+00:00

4 Reasons to Consider Direct Mailing Right Now

Businesses have had to make a lot of difficult decisions this year. Organizations of all shapes and sizes have had to tighten their belts and adjust their budgets. Many brands are struggling to attract new customers and keep them engaged. As you consider strategies to reach your target audience, it [...]

2020-11-19T00:05:51+00:00

5 Clever Sources for Content Ideas

Whether you’re posting on social media, writing a newsletter, or thinking about new lead magnets, it helps to have a well of ideas you can draw from. But coming up with a steady stream of topics can be tough. That’s where it helps to have a variety of sources you [...]

2020-10-29T15:51:01+00:00