Are You Ignoring These Influencers in the Church?

Brands that want to reach pastors and other ministry leaders often forget about an important group of people they need to reach, too: volunteers. Volunteers don’t usually control budgets or make important decisions about curriculum, software, or other major church functions. But they tend to develop strong relationships with the [...]

2020-09-09T23:05:04+00:00

4 Tips for Marketing to Church Leaders

Marketing to pastors, ministry directors, and other Christian leaders can be tricky. Whether you’re a faith-based organization or you simply have a product or service that benefits church leaders, this is a group of influential people, and it’s important to get your messaging right. Here are four tips for how [...]

2020-05-07T16:37:22+00:00

Women Are Church Leaders, Too

As an advertiser, you want your audience to see your ads and think, “Hey, this is for me!” You want to speak to their aspirations and problems so clearly that they feel like you understand them and your product or service can really help them. You want them to see [...]

2019-04-11T17:31:08+00:00

3 Tips to Reach Your Audience in a Noisy World

On Facebook, 99 percent of people scroll past your ad without clicking. More than 90 percent of all content (blog posts, videos, webpages, etc.) gets no traffic from Google. And the average email has an open rate of 21 percent. In other words, the vast majority of marketing gets ignored [...]

2020-07-27T14:52:33+00:00

How Pastors Influence Church Members

Pastors don’t often promote specific products or services from the pulpit. But when church members have questions about how to live out their faith, pastors tend to recommend the books, conferences, courses, advisors, organizations, and other resources they’re familiar with. If you want to reach Christian consumers, you should have [...]

2020-04-02T16:34:29+00:00

How Pastors Help You Reach Your Ideal Audience

For brands that create church products, the decision-makers are often elder board members, tech directors, or ministry leaders. If that’s you, it might seem like a waste of effort to advertise to pastors or create unique content for them. They’re not the ones buying and using your product or service, [...]

2020-03-19T14:30:43+00:00