To maximize the value of your ad spend, here are seven kinds of lead magnets your marketing team should consider using.
If you don’t create high quality lead magnets, it doesn’t matter how good your ad assets are. Your offer will be less compelling, and your leads will be less engaged with your future messaging. Every lead magnet you send also teaches people what to expect from you. So low-quality lead [...]
You spend a lot of time trying to target the ideal audience for your lead generation campaigns. But once you find a good audience, you need the ideal offer for that audience. The right lead magnet makes your campaign a lot more effective. But choose the wrong one, and you’ll [...]