What Should Your Nurture Campaign Look Like?

Growing an audience doesn’t do you much good if you can’t get people to actually do anything. For most of us, the whole point of acquiring leads and building an email list is ultimately to make sales. It’s tempting to think that once someone joins your email list, it’s time [...]

2018-09-12T19:48:40+00:00

Stop Scaring Away Customers

Companies are in a constant battle to focus their resources on the things that produce the biggest results, close sales, and hit goals. Frequently, sales models often put the focus on the highest cost products and ignore the long-term benefits of smaller purchases. They can’t afford to “waste time” on [...]

2018-08-31T23:09:50+00:00

What Is a Drip Campaign?

You spend a lot of time, effort, and money to grow your email list. You promote ebooks, webinars, free trials, giveaways, and other content just to get people to subscribe. But what happens after they subscribe? You need to keep people engaged, or else all the work you did was [...]

2018-08-02T17:27:58+00:00