5 Types of Emails You Should Be Sending Right Now
To get the most from your advertising campaigns, you need an effective email strategy. Here are five types of emails you should be sending.
3 Reasons To Start Sending a Regular Newsletter
Whether you send newsletters once a week, once a month, or just once in a while, getting into a regular rhythm can have a lot of benefits for your brand. Here are three reasons you should consider sending a newsletter regularly.
How to Create a Re-Engagement Campaign
No matter how good your email list is, some leads stop converting. Here's how to win them back with a reengagement campaign.
How to Get the Most from Your Drip Campaigns
Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]
Why Leads Don’t Behave Like Customers
Imagine you matched with someone on an online dating site, and their first message to you said, “Will you marry me?” Ridiculous, right? But many brands do this to their website visitors and new leads all the time. They make a sales pitch before their audience gets to know their [...]
Why Leads That Don’t Convert Are Still Valuable
Let’s say you just poured a ton of effort into an ad campaign. You selected a relevant audience. You chose the right lead magnet. And as a result, you got thousands of people to sign up for your email list. But then you sent a series of sales emails and [...]
How to Get the Right Information from Your Leads
When running a lead-generation campaign, you want there to be as few barriers as possible between your leads and your list. Whether you’re collecting email addresses, phone numbers, mailing addresses, or something else, you want clear, simple forms. The harder it is for people to sign up, the fewer leads [...]
How to Follow-Up with Your New Leads
When you create an advertising campaign, it’s easy to focus on the parts that generate leads: the ad itself, your landing page, forms, etc. But creating leads is only half the battle. If you want your leads to actually convert and move down your marketing funnel or sales pipeline, you [...]
What Is a Re-Engagement Campaign?
No matter how effective your ads, landing pages, and emails are, some of your leads are going to disengage over time. It’s inevitable. And that’s why there’s a whole category of email campaigns dedicated to this problem: re-engagement campaigns. This specialized series of emails targets subscribers who haven’t opened an [...]
What Should Your Nurture Campaign Look Like?
When you acquire new leads, you can’t just start blasting them with hard sells. They signed up for a reason—and a sales pitch wasn’t it. There was a problem your lead magnet promised to help them solve or a goal you said you could help them reach. You need [...]