How to Define Your Brand Message
Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
The Danger of Using Jargon in Your Marketing
Using jargon quickly communicates a concept, but it creates problems when it slips into your marketing. Here's why you should avoid it.
Does Your Company Talk About Itself Too Much?
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
How Smart Content Helps People Discover Your Business
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
4 Tips for Marketing in 2021
No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]
5 Common Advertising Mistakes (And How to Avoid Them)
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]
How to Get the Most from Your Drip Campaigns
Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]
Google Ads vs. Facebook Ads: What’s the Difference?
As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]
7 Newsletters Your Marketing Team Should Follow
If you want your organization to get better at marketing, your team needs to immerse yourselves in best practices and new strategies. Whether you’re looking to get better at advertising, search engine optimization, social media, email, content marketing, or something else, there are brands and influencers who have dedicated themselves [...]
3 Types of Pages Your Website Needs in 2020
The vast majority of organizations have websites. But most aren’t using them to their full potential. Whether you’ve had a website for decades or you just launched yours last week, odds are you’re missing some crucial pages your customers need to discover your brand, research your solutions, and get what [...]