Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
Anyone can create content, but if you want it to be effective, you need to start with a content strategy. Here are five steps to creat one.
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
Creating marketing content with the “show don’t tell” principle proves to customers that your product or service is valuable. Here are 5 ways to do it.
Expert content marketing is all about providing free value to your customers and potential customers in order to win them over. It’s about building an audience and creating relationships of trust and reciprocity, so that potential customers become so much more than mere customers. They become fans. Advocates. Guerrilla advertisers for [...]
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
Most ideas can usually be explained with simple language everyone understands, but many marketers rely on their industry’s jargon out of convenience: it quickly communicates the concept you want to convey.
You’ve just created a brilliant blog post. It positions your brand as a thought leader in your industry, helps your customers solve a problem, and leads to a relevant call-to-action. The title is attention-grabbing and clear. There’s not a single typo. But you forgot something. You didn’t link this brilliant [...]
No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]
Whether you’re posting on social media, writing a newsletter, or thinking about new lead magnets, it helps to have a well of ideas you can draw from. But coming up with a steady stream of topics can be tough. That’s where it helps to have a variety of sources you [...]