5 Steps to Create Your Content Strategy

Anyone can create content. But if you want your blog, newsletter, YouTube channel, podcast, magazine, or social media accounts to be effective, you need to start with a content strategy. And that’s not so easy. Your strategy gives every piece of content a job, so you’ll always have a thoughtful [...]

2020-02-13T17:28:07+00:00

5 Questions to Ask About Your Website

A website is never really “done.” There are always things to add, remove, refresh, and improve in order to make it more valuable to your organization and your audience. But it’s often hard to know what to change and how to prioritize updates. As you start making plans for the [...]

2020-01-30T17:51:41+00:00

6 Stats to Keep Your Marketing Sharp in 2020

When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]

2020-01-16T17:25:43+00:00

5 Ways to Make the Most of #GivingTuesday

What if the holiday season was more known for generosity than commercialism? That's the heart behind the #GivingTuesday movement, and it's why it intentionally comes right after Black Friday and Cyber Monday. GivingTuesday isn't about any one organization or cause, and it was launched on the hope that generosity could [...]

2019-10-31T17:03:03+00:00

How to Define Your Brand Message

Sometimes having a clear, well-defined brand message makes a bigger impact on sales than the price or even the quality of your products. Donald Miller puts it this way: “People don't buy the best products and services. They buy the ones they can understand the fastest.” With any given ad, [...]

2019-10-24T18:08:47+00:00

Why Leads Don’t Behave Like Customers

Imagine you matched with someone on an online dating site, and their first message to you said, “Will you marry me?” Ridiculous, right? But many brands do this to their website visitors and new leads all the time. They make a sales pitch before their audience gets to know their [...]

2019-10-10T16:12:53+00:00

How to Win at Holiday Emails This Year

With fall just getting into swing, it might feel like you still have plenty of time to prepare for holiday sales and special promotions. But if you plan on increasing sales with holiday offers this year, you actually need to start preparing right now. Plenty of consumers make last-minute purchases [...]

2019-09-26T15:55:22+00:00

What Happens in 60 Seconds on the Internet?

In 1995, Newsweek ran an article claiming that all the hubbub about the Internet was overblown. It’s online communities couldn’t possibly replicate the benefits of face-to-face interactions, so “this trendy and oversold community” would never last. The author claimed online stores were overblown and that “my local mall does more [...]

2019-09-19T16:33:04+00:00

Are Your Emails Trying to Do Too Much?

It’s pretty common to open an email and see several calls-to-action (CTAs) with separate links taking you to separate pages. But if your emails are underperforming, it could be a sign that you are diluting your message with too many CTAs. The more CTAs you have, the more spread out [...]

2019-09-04T21:27:29+00:00