3 Underrated Benefits of Branding

Say your sales reps have a booth at a conference they’ve never been to before. They prepare to spend plenty of time introducing people to your brand, explaining what your organization does, and discussing how your product or service helps people. But before they even get started, everyone says, “Oh, [...]

2019-01-03T17:16:30+00:00

How Long Should Your Facebook Video Ad Be?

Facebook’s video ad specifications aren’t all that helpful when you’re trying to decide how long to make your ad. The minimum is one second. The maximum is 240 minutes. Your ad could be longer than The Lord of the Rings: The Two Towers Extended Edition (235 minutes) and still fit [...]

2018-10-24T20:41:04+00:00

What Digital Advertisers Forget about Brand Awareness

"Brand awareness" isn’t a goal digital advertisers use much—it’s a lot harder to translate into dollars and conversions. But just because it’s harder to measure doesn’t mean it isn’t important. Branding still impacts your bottom line. Here’s how: Branded search traffic When people know who you are and what you [...]

2018-07-05T21:17:58+00:00

Why Doesn’t Google Show My Traffic?

Your traffic campaign is perfect. You’ve optimized your landing page to convert, your banners are pulling great CTRs, your webpage is set up for you to track your results through Google Analytics, and your vendor ad report says you’ve gotten 1,000 clicks! Everything is great! That is until you open [...]

2018-11-28T23:02:58+00:00