5 Ways to Use Retargeting Ads

Retargeting ads are one of the more fascinating types of digital ads you can use to drive traffic to your website. We’ve all seen ads follow us across sites and apps to show us the products we just viewed. But retargeting ads are a lot more versatile than that.  Since [...]

2021-03-02T22:31:30+00:00

Why Ads and Content Are Better Together

In many organizations, digital advertising and content marketing have little overlap. They require different skills and knowledge, so they’re often managed by distinct employees, teams, or even departments.  While content teams tend to produce lead magnets for the advertising team to use in lead generation, that’s usually where the coordination [...]

2021-01-27T20:37:23+00:00

What Advertisers Can Learn from the Halo Effect

Nearly a century ago, a team of psychologists led by Edward Thorndike discovered that when military officers evaluated soldiers on a variety of qualities, one rating would always affect the others. If a soldier was rated high for their physical appearance, they were also perceived as smarter, better leaders, and [...]

2019-05-16T14:32:19+00:00

How to Choose the Right Button Color

For well over a decade, marketers have debated about the most effective button color. At first, the answers were wildly inconsistent. Some marketers argued that all buttons should be orange. Or that red was better than green. These conclusions were largely based on personal experience, or a single A/B test. [...]

2019-04-04T16:01:10+00:00

3 Underrated Benefits of Branding

Say your sales reps have a booth at a conference they’ve never been to before. They prepare to spend plenty of time introducing people to your brand, explaining what your organization does, and discussing how your product or service helps people. But before they even get started, everyone says, “Oh, [...]

2019-01-03T17:16:30+00:00

How Long Should Your Facebook Video Ad Be?

Facebook’s video ad specifications aren’t all that helpful when you’re trying to decide how long to make your ad. The minimum is one second. The maximum is 240 minutes. Your ad could be longer than The Lord of the Rings: The Two Towers Extended Edition (235 minutes) and still fit [...]

2018-10-24T20:41:04+00:00

What Digital Advertisers Forget about Brand Awareness

Not every advertising campaign has to directly move the needle and drive sales. Sometimes it’s more helpful to get your brand on people’s radar before working toward other goals. Brand awareness is hard to measure. But it certainly has value. Whether you’re launching a dedicated brand awareness campaign or simply [...]

2020-09-22T17:52:59+00:00

Why Doesn’t Google Show My Traffic?

Your traffic campaign is perfect. You’ve optimized your landing page to convert, your banners are pulling great CTRs, your webpage is set up for you to track your results through Google Analytics, and your vendor ad report says you’ve gotten 1,000 clicks! Everything is great! That is until you open [...]

2018-11-28T23:02:58+00:00