5 Steps To Create Your Content Strategy
Anyone can create content, but if you want it to be effective, you need to start with a content strategy. Here are five steps to creat one.
4 Reasons You Should Invest in Branding
If you care about how what consumers think of you (or whether they think of you at all), branding is crucial.
How to Define Your Brand Message
Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
What If Your Ads Didn’t Feel Like Ads?
If ads imitate what people enjoy about Facebook, they’ll feel like unwanted interruptions. Here's how to make ad content more engaging.
Does Your Company Talk About Itself Too Much?
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
4 Tips for Marketing in 2021
No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]
7 Newsletters Your Marketing Team Should Follow
If you want your organization to get better at marketing, your team needs to immerse yourselves in best practices and new strategies. Whether you’re looking to get better at advertising, search engine optimization, social media, email, content marketing, or something else, there are brands and influencers who have dedicated themselves [...]
6 Stats to Keep Your Marketing Sharp in 2020
When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]
Why You Need to Grow Your Own Audience
The herculean task for any online organization or retailer is to create an audience out of the millions of everyday Internet users. Digital marketers do that through content marketing, advertising, search engine optimization (SEO), or social media. Growing an audience requires a lot of work, attention, and recalibration. And you [...]
4 Ways to Get the Right Traffic
A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]