How to Get the Right Information from Your Leads

When running a lead-generation campaign, you want there to be as few barriers as possible between your leads and your list. Whether you’re collecting email addresses, phone numbers, mailing addresses, or something else, you want clear, simple forms. The harder it is for people to sign up, the fewer leads [...]

2019-03-20T17:27:14+00:00

How to Follow-Up with Your New Leads

When you create an advertising campaign, it’s easy to focus on the parts that generate leads: the ad itself, your landing page, forms, etc. But creating leads is only half the battle. If you want your leads to actually convert and move down your marketing funnel or sales pipeline, you [...]

2019-03-13T21:19:21+00:00

How Emotions Influence Purchases

It’s nice to imagine that if you present the right facts and statistics, the sheer weight of your logical arguments will convince people to buy your product or service. But that’s not really how most people make purchasing decisions. While facts, logic, and statistics are important, emotions play a critical [...]

2019-04-17T16:34:17+00:00

What Have Your Customers Taught You This Year?

Test. Measure. Change. For digital marketers, that’s an endless cycle. We create variations of every ad, email, headline, and landing page, measure how our audience interacts with them, and then choose the versions that deliver the best results. But a single A/B test isn’t enough to create trends or make [...]

2018-12-19T22:17:56+00:00

6 Tips for Using Instagram for Your Business

Instagram has quickly become one of the world’s largest social media platforms. With more than 1 billion users worldwide and more than 100 million in the US, it’s no wonder businesses are using Instagram to connect with their target audience. But just because everyone is on it doesn’t mean it’s [...]

2018-12-19T22:09:29+00:00

What Is Native Advertising, and Should You Use It?

While most other forms of advertising disrupt a consumer’s reading or viewing experience in some way (like a forced a commercial break or a popup ad), native ads are designed to imitate the natural ways people expect to find content. Native ads blend in with the sites, apps, and platforms [...]

2018-11-14T18:45:15+00:00

Banner Ads Not Cutting it? Try Video

When your ads aren’t getting results, there are a lot of things that could be going on. Maybe you’ve targeted the wrong audience. Maybe your message is off—or too hard to understand. Maybe it’s just not visually appealing, or your images are competing with your message. A lot of issues [...]

2018-11-14T22:30:59+00:00

What If Your Ads Didn’t Feel Like Ads?

Facebook is a place people go to kill time, keep up with friends, and follow their favorite brands—not to see your ads. But the more your ads imitate the things people actually enjoy about Facebook, the less they’ll feel like an unwanted interruption. The savviest digital advertisers are masters of [...]

2018-10-02T20:29:43+00:00

How Email Optimization Can Give You Tunnel Vision

Optimization is the science of making your work as effective as possible. You strategically tweak and test your landing pages, emails, and ads to maximize a specific metric, such as clicks, conversions, or opens. And therein lies the problem with optimization: it can give you tunnel vision. Focusing too much [...]

2018-08-29T20:50:04+00:00