4 Reasons You Should Invest in Branding

The value of branding is intangible. But if you care about how your brand is positioned in your market and what consumers think of you (or whether they think of you at all), branding is a crucial investment. It may seem strange to dwell on the significance of colors, imagery, [...]

2021-02-23T22:29:02+00:00

4 Tips for Marketing in 2021

No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]

2020-11-12T17:10:01+00:00

7 Newsletters Your Marketing Team Should Follow

If you want your organization to get better at marketing, your team needs to immerse yourselves in best practices and new strategies. Whether you’re looking to get better at advertising, search engine optimization, social media, email, content marketing, or something else, there are brands and influencers who have dedicated themselves [...]

2020-07-16T16:04:11+00:00

6 Stats to Keep Your Marketing Sharp in 2020

When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]

2020-01-16T17:25:43+00:00

Why You Need to Grow Your Own Audience

The herculean task for any online organization or retailer is to create an audience out of the millions of everyday Internet users. Digital marketers do that through content marketing, advertising, search engine optimization (SEO), or social media. Growing an audience requires a lot of work, attention, and recalibration. And you [...]

2019-11-14T19:45:20+00:00

4 Ways to Get the Right Traffic

A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]

2019-10-17T16:34:25+00:00