4 Simple Ways to Create Videos

While reading content can feel like work, watching a video is effortless. Videos help you simplify complex information by visually representing concepts and letting your audience passively absorb your message. They’re one of the best ways for brands to engage their audience in ads and social media. But for many [...]

2019-05-09T03:19:10+00:00

Should Your Organization Be on YouTube?

Next to Google, YouTube is the most popular website in the world. Incidentally, that also makes it the second most popular search engine. And it’s also a social network. From a marketing standpoint, YouTube is an incredibly unique platform. It’s a place where brands can build a following by regularly [...]

2019-03-27T18:15:21+00:00

Why Video Captions Are a Must

Creating videos is expensive. Even relatively low quality videos can take up a ton of time and resources to produce. A high-quality video could take weeks or even months of time from producers, directors, camera crew, editors, motion graphic artists, and actors, not to mention the costly equipment and software [...]

2018-11-28T18:03:32+00:00

How Long Should Your Facebook Video Ad Be?

Facebook’s video ad specifications aren’t all that helpful when you’re trying to decide how long to make your ad. The minimum is one second. The maximum is 240 minutes. Your ad could be longer than The Lord of the Rings: The Two Towers Extended Edition (235 minutes) and still fit [...]

2018-10-24T20:41:04+00:00

Banner Ads Not Cutting it? Try Video

When your ads aren’t getting results, there are a lot of things that could be going on. Maybe you’ve targeted the wrong audience. Maybe your message is off—or too hard to understand. Maybe it’s just not visually appealing, or your images are competing with your message. A lot of issues [...]

2018-11-14T22:30:59+00:00