Articles 2017-11-02T05:11:41+00:00

Marketing Resources

Reach more people, create more sales and get your message out with these dynamic resources.

Church Banner Display Ad Marketing Tips: 10 Tips for Banner Display Ads That Generate Traffic

September 27th, 2017|0 Comments

Shorter is better. Keep the text on the banner display ad short and to the point. Focus on church leaders’ felt needs. Use targeted messaging to the specific audience you want to reach. If you are [...]

6 Tips for Writing Email Subject Lines that Engage and Electrify

September 27th, 2017|0 Comments

Money is made or lost on the subject lines of emails. A blast to 30,000 readers may bring a 5% open rate or a 20% open rate. When you are spending $2,200 on the [...]

Email Marketing Tips: 5 Steps to Get the Biggest Bang for Your Buck

September 27th, 2017|0 Comments

Email marketing can be a powerful lead generator. Outreach Media Group has processed thousands of emails targeted to church leaders. Some have had astronomical results; others, dismal. We want your organization to fit into [...]

6 Reasons to Buy a Media Plan, Not Just Ad Space

September 27th, 2017|0 Comments

Are you stuck in the three-month or one-off media syndrome? Here are six reasons to develop a long-term media plan: Build Rapport: Consistent advertising establishes mindshare with readers. It creates the image that your organization is [...]

5 Messaging Tips to Multiply Your Advertising ROI

September 27th, 2017|0 Comments

A simple advertising campaign can cost thousands of dollars. Done right, it can lead to tens of thousands of dollars in increased sales and enhanced brand equity. Done wrong it can lead to the [...]

7 Rules for Creating Killer Landing Pages

September 27th, 2017|0 Comments

Targeted traffic to your website can be hard-fought and expensive to capture. Success can be partially accomplished by prompting a large number of visitors to click on an ad, only to be undone by [...]

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Videos

Think New Thoughts

October 3rd, 2017|0 Comments

Are you satisfied with the results of your current marketing strategy? It’s been said that if you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten. So, the way to get [...]

6 Tips for Writing Subject Lines that Engage and Electrify

October 3rd, 2017|0 Comments

Here are six tips that can help you escape the dismal 5% rate, climb toward and beyond a 20% rate, and accomplish your advertising goals.

7 Tips for Creating Banner Display Ads That Generate Traffic

October 3rd, 2017|0 Comments

Here are 7 critical tips for creating banner display ads that generate traffic.

7 Levels of ROI in Digital Advertising

October 3rd, 2017|0 Comments

A major problem advertisers have with digital advertising is they often fail to realize a return on their investment. This failure can be traced to their product, their message, their brand promise, or any number [...]

9 Tips for Building Effective Landing Pages

October 3rd, 2017|0 Comments

Targeted traffic to your website can be hard-fought and expensive to capture. While quality traffic to your page can be accomplished by prompting a large number of visitors to click on an ad, that success [...]

6 Tips for Creating Effective Data Capture Forms

October 3rd, 2017|0 Comments

It is possible to generate a large amount of traffic that in the end is actually wasted. It can be wasted because the viewer may encounter a repulsive data capture form. It is important to [...]

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