Articles 2017-11-02T05:11:41+00:00

Marketing Resources

Reach more people, create more sales and get your message out with these dynamic resources.

  • Reach Pastors to help you Reach Your Ideal Audience

How Pastors Help You Reach Your Ideal Audience

April 25th, 2018|0 Comments

If you want to reach the Christian market, pastors need to be on your mind. Even if your product or service isn’t specifically for pastors, they have something every Christian organization craves: influence. Here’s how [...]

  • Get email clicks by writing the right kind of emails

How to Write Emails That Get Clicks

April 18th, 2018|0 Comments

Click-through-rate (CTR) is one of the best ways to measure how well an email performs. If people aren’t clicking on your email, something probably needs to change. There are countless tricks and gimmicks that may [...]

  • 4 Reasons Print Advertising is Still Important

4 Reasons Print Advertising Is Still Important

April 11th, 2018|0 Comments

It’s no secret that print advertising is declining. Magazine print ad revenue fell 16 percent in 2017. But what most people don’t realize is that this decline isn’t an indicator that print ads are becoming [...]

  • Man looking at computer

What Facebook and Google Don’t Want You to Know about Banner Ads

April 4th, 2018|0 Comments

In 1994, the first banner ad forever changed the landscape of the Internet. Today, advertisers spend more than $16 billion a year on display advertising. And as the way people use the Internet has changed, [...]

  • Hands typing on keyboard with cup of coffee or tea

Why Your Leads Need Consistent Messaging

March 28th, 2018|0 Comments

Why do people sign up for your email lists? Before you ever start writing a lead nurture campaign, you need to answer to this question. Relevancy is one of the most important factors to consider [...]

  • Brand Awareness Two People Looking at a Laptop

What Digital Advertisers Forget about Brand Awareness

March 21st, 2018|0 Comments

"Brand awareness" isn’t a goal digital advertisers use much—it’s a lot harder to translate into dollars and conversions. But just because it’s harder to measure doesn’t mean it isn’t important. Branding still impacts your bottom [...]

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Videos

Think New Thoughts

October 3rd, 2017|0 Comments

Are you satisfied with the results of your current marketing strategy? It’s been said that if you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten. So, the way to get [...]

6 Tips for Writing Subject Lines that Engage and Electrify

October 3rd, 2017|0 Comments

Here are six tips that can help you escape the dismal 5% rate, climb toward and beyond a 20% rate, and accomplish your advertising goals.

7 Tips for Creating Banner Display Ads That Generate Traffic

October 3rd, 2017|0 Comments

Here are 7 critical tips for creating banner display ads that generate traffic.

7 Levels of ROI in Digital Advertising

October 3rd, 2017|0 Comments

A major problem advertisers have with digital advertising is they often fail to realize a return on their investment. This failure can be traced to their product, their message, their brand promise, or any number [...]

9 Tips for Building Effective Landing Pages

October 3rd, 2017|0 Comments

Targeted traffic to your website can be hard-fought and expensive to capture. While quality traffic to your page can be accomplished by prompting a large number of visitors to click on an ad, that success [...]

6 Tips for Creating Effective Data Capture Forms

October 3rd, 2017|0 Comments

It is possible to generate a large amount of traffic that in the end is actually wasted. It can be wasted because the viewer may encounter a repulsive data capture form. It is important to [...]

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