6 Tips for Writing Email Subject Lines that Engage and Electrify
Money is made or lost on email subject lines. If they're good, they get read. If they're bad, they get discarded.
7 Rules for Creating Killer Landing Pages
Securing a return on investment in digital advertising is highly dependent on creating an effective landing page. Here are seven rules for developing effective landing pages.
The 5 Most Effective Call to Action Ideas for Email Campaigns
When it comes to writing a call to action in email, here are the five most effective approaches you need to know to get clicks.
Is Your Website Helping or Hurting You? 7 Signs
Your website may not be helping you as much as you hope. Let's take a no-holds-barred look at some ways your website could be hurting you more than it's helping.
Smile! How to Choose the Right Image for Your Ad Campaign
In our digital world, it's no wonder images have the power to attract or repel potential customers. But, how do you choose the right image to intrigue your audience and inspire them to action?
Click-Through Rates: 7 Ways to Get More Email Clicks
53% of email marketing professionals struggle with low click-through rates. Here's how to boost your email clicks.
5 Critical Steps to Get Qualified Leads From Email
There are big strategic differences in how you choose to develop relationships with subscribers through email. You can choose to send out a newsletter that contains a lot of general information and isn't effective, or you can choose to move subscribers to become a qualified leads.
How to Create an Email Welcome Stream That Works
When a new subscriber opts in to your email list, whether through downloading a free item or simply subscribing, one of their first impressions of you is through the email welcome stream they receive. At this point, they are highly engaged as they have chosen to connect with you. That [...]
How to Build a Solid List of Keywords for Increased Site Traffic
Stop and for a moment, imagine yourself standing in the Library of Congress surrounded by thousands of books. You are looking for one book on a specific topic, and yet you have no idea how to find that book in the sea of books in front of you. So you [...]
Google Algorithm Changes and How They Impact Your Website
You may not realize that the Google algorithm is what determines which information is presented back to a user when they search on the web. Google is always looking at whether the information they serve back to that user is the best it can be. That's why it is important [...]