A bad lead capture form will kill your conversion rates. Asking for too big of a commitment upfront will cause visitors to bounce without filling out your form. And that’s wasting a lot of traffic that might’ve converted down the road. It’s not as simple as making sure the entire [...]
Retargeting ads are one of the more fascinating types of digital ads you can use to drive traffic to your website. We’ve all seen ads follow us across sites and apps to show us the products we just viewed. But retargeting ads are a lot more versatile than that. Since [...]
Our goal is to help you get the most out of your ad spend. But if your ads don’t drive people to a high-quality landing page, you’re simply never going to get the results you want. Sometimes legacy code and other hurdles on your website prevent you from following best [...]
Most organizations are protective of their websites. Your URL represents one of your most valuable assets. It’s the place people go to learn about your business, and it’s a vital component of your sales engine. You don’t want everybody making changes to the company website. And anything that goes live [...]
No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]
Brands that want to reach pastors and other church leaders often forget about important influencers they need to reach, too: volunteers.
Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]
As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]
If you want your organization to get better at marketing, your team needs to immerse yourselves in best practices and new strategies. Whether you’re looking to get better at advertising, search engine optimization, social media, email, content marketing, or something else, there are brands and influencers who have dedicated themselves [...]