Lead Generation

Resources to build your customer base and generate leads

3 Signs You Need a Landing Page Builder

Most organizations are protective of their websites. Your URL represents one of your most valuable assets. It’s the place people go to learn about your business, and it’s a vital component of your sales engine. You don’t want everybody making changes to the company website. And anything that goes live [...]

2020-12-31T16:15:50+00:00

4 Tips for Creating Better Lead Magnets

If you don’t create high quality lead magnets, it doesn’t matter how good your ad assets are. Your offer will be less compelling, and your leads will be less engaged with your future messaging. Every lead magnet you send also teaches people what to expect from you. So low-quality lead [...]

2020-07-02T03:11:09+00:00

7 Types of Lead Magnets You Should Use

If you want people to give you their contact information, you have to give them something valuable in return. In the world of content marketing, when you offer something to generate leads, it’s called a “lead magnet” (we call them premiums). A lot of brands have a suite of lead [...]

2020-04-23T20:07:25+00:00

4 Ways to Get the Right Traffic

A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]

2019-10-17T16:34:25+00:00

Why Leads Don’t Behave Like Customers

Imagine you matched with someone on an online dating site, and their first message to you said, “Will you marry me?” Ridiculous, right? But many brands do this to their website visitors and new leads all the time. They make a sales pitch before their audience gets to know their [...]

2019-10-10T16:12:53+00:00

Is Your Landing Page Confusing Your Leads?

Imagine a friend invites you over for dinner, and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]

2019-06-07T15:21:41+00:00

3 Reasons Your Lead-Gen Campaign Is Struggling

When your lead-generation campaign underperforms or doesn’t scale well, it’s easy to blame your assets. Your ad used the wrong button text or button color. Or your image should’ve had people in it (or not had people in it). Or the copy was unclear. Those could all certainly be factors. [...]

2019-05-01T14:30:08+00:00

How to Get the Right Information from Your Leads

When running a lead-generation campaign, you want there to be as few barriers as possible between your leads and your list. Whether you’re collecting email addresses, phone numbers, mailing addresses, or something else, you want clear, simple forms. The harder it is for people to sign up, the fewer leads [...]

2019-03-20T17:27:14+00:00