Resources to build your customer base and generate leads
Growing an audience doesn’t do you much good if you can’t get people to actually do anything. For most of us, the whole point of acquiring leads and building an email list is ultimately to make sales. It’s tempting to think that once someone joins your email list, it’s time [...]
Companies are in a constant battle to focus their resources on the things that produce the biggest results, close sales, and hit goals. Frequently, sales models often put the focus on the highest cost products and ignore the long-term benefits of smaller purchases. They can’t afford to “waste time” on [...]
Buttons play a key role in digital ads, emails, and landing pages. They prompt people to take the next step: to buy, preorder, sign up, download, subscribe, or get something. When your organization produces hundreds--if not thousands--of digital assets, it’s easy to wind up with “go-to” button text that you [...]
It’s good to know that you’re talking to the right people. But some organizations take lead qualification too far, and they miss out on reaching potential customers. Generally speaking, the more steps you put between your audience and your offer, the fewer leads you’ll wind up with. But as we’ll [...]
It takes time and money to build a list of qualified leads. But without a solid follow-up plan in place, it’s all for nothing. If you ignore your leads after they join, it’s like putting them in the freezer. Not like “I’m just saving this for later.” We’re talking freezer [...]
Low conversion rates could mean your landing page is poorly designed. Or that your pitch could use some work. Or that you’re not targeting the best audience. But sometimes it has nothing to do with the quality of your design or the clarity of your copy. Many landing pages don’t [...]
You spend a lot of time, effort, and money to grow your email list. You promote ebooks, webinars, free trials, giveaways, and other content just to get people to subscribe. But what happens after they subscribe? You need to keep people engaged, or else all the work you did was [...]