Reach the right people, drive conversions, and increase engagement with email, content, social media, video & more!
Banner ads have been around for more than 25 years. And while the way we think about digital advertising has changed a lot since then, banner ads remain one of the most popular ad formats. You have a lot of options when it comes to spending your ad budget. Between [...]
Why do people sign up for your email lists? Before you ever start writing a lead nurture campaign, you need to answer to this question. Relevancy is one of the most important factors to consider when emailing your list. You need to consider why your subscribers signed up, and what [...]
Not every advertising campaign has to directly move the needle and drive sales. Sometimes it’s more helpful to get your brand on people’s radar before working toward other goals. Brand awareness is hard to measure. But it certainly has value. Whether you’re launching a dedicated brand awareness campaign or simply [...]
When someone signs up for your email list, that’s probably not the time to hit them with a sales pitch. They still need to get to know your brand. And you still need to earn their trust. Sure, a premature sales pitch will convert some of your leads. But it [...]
When someone clicks through your ad and signs up for your free offer, what happens next? Does their contact information sit in a queue, waiting for a sales rep to reach out? How many days pass before they hear from you? A lot of brands make the mistake of acquiring [...]
Your traffic campaign is perfect. You’ve optimized your landing page to convert, your banners are pulling great CTRs, your webpage is set up for you to track your results through Google Analytics, and your vendor ad report says you’ve gotten 1,000 clicks! Everything is great! That is until you open [...]
Sometimes it’s hard to say what makes one email work and another one flop. There are numerous factors that influence whether or not someone opens your email, clicks your link, and follows through with your call to action. But following best practices will consistently improve every email you send. And [...]
2018 promises to be a busier year than ever with the changing marketing landscape and increasing pressure for results. Here are 5 New Year's Resolutions you should make for a successful 2018: 1. Think Outside the Box We all tend to have favorite ways of doing things. Or maybe we’ve [...]
Are you satisfied with the results of your current marketing strategy? It’s been said that if you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten. So, the way to get different results is to do things differently and the way to do things differently is [...]
Here are six tips that can help you escape the dismal 5% rate, climb toward and beyond a 20% rate, and accomplish your advertising goals.