Social Media
Resources to engage and grow your audience on social media
What If Your Ads Didn’t Feel Like Ads?
If ads imitate what people enjoy about Facebook, they’ll feel like unwanted interruptions. Here's how to make ad content more engaging.
15 Stats for Social Media Marketers in 2022
Here are 15 stats for social media marketers to pay attention to and what they might mean for your 2022 marketing strategy.
How Social Media Marketing Has Changed
This evolution of how users interact social media has long-lasting implications for social media marketing. Here are four ways that social media marketing has changed.
5 Common Advertising Mistakes (And How to Avoid Them)
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]
Google Ads vs. Facebook Ads: What’s the Difference?
As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]
6 Stats to Keep Your Marketing Sharp in 2020
When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]
Which Is More Effective: Stories or Your Newsfeed?
It’s not just you. Facebook’s newsfeed is becoming less effective for brands. It’s getting harder to reach your audience for free. At the same time, an alternative to the newsfeed is continuing to gain traction and see engagement: stories. On Instagram and Facebook, stories are short posts that last for [...]
Why You Should Test Facebook’s Carousel Ads
Facebook’s carousel ads have been around since 2014, but many brands still aren’t familiar with them and don’t understand what makes them effective. These ads let you use multiple images and calls-to-action (CTAs) on a single ad. You can even link to multiple pages on your website. But digital advertising [...]
What are Instagram Stories, and Should You Use Them?
Instagram Stories are short, temporary videos which appear at the top of people's Instagram feeds, and more subtly in your profile, beside every post you share, and in your direct messages. If a story gains traction and catches on, you can also save it as a permanent “highlight” which remains [...]
4 Simple Ways to Create Videos
While reading content can feel like work, watching a video is effortless. Videos help you simplify complex information by visually representing concepts and letting your audience passively absorb your message. They’re one of the best ways for brands to engage their audience in ads and social media. But for many [...]