Google Ads vs. Facebook Ads: What’s the Difference?

As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]

2020-07-23T17:55:12+00:00

How to Choose the Right Button Color

For well over a decade, marketers have debated about the most effective button color. At first, the answers were wildly inconsistent. Some marketers argued that all buttons should be orange. Or that red was better than green. These conclusions were largely based on personal experience, or a single A/B test. [...]

2019-04-04T16:01:10+00:00

Why Video Captions Are a Must

Creating videos is expensive. Even relatively low quality videos can take up a ton of time and resources to produce. A high-quality video could take weeks or even months of time from producers, directors, camera crew, editors, motion graphic artists, and actors, not to mention the costly equipment and software [...]

2018-11-28T18:03:32+00:00

What If Your Ads Didn’t Feel Like Ads?

Facebook is a place people go to kill time, keep up with friends, and follow their favorite brands—not to see your ads. But the more your ads imitate the things people actually enjoy about Facebook, the less they’ll feel like an unwanted interruption. The savviest digital advertisers are masters of [...]

2018-10-02T20:29:43+00:00

Is Your Marketing Too Wordy?

The average goldfish has a nine-second attention span. The average Internet user has an eight-second attention span. That’s what your marketing is up against every time someone hits your landing page or opens your email. Your readers are literally less attentive than a goldfish. That’s not a criticism of how [...]

2018-09-26T15:27:59+00:00

What Digital Advertisers Forget about Brand Awareness

Not every advertising campaign has to directly move the needle and drive sales. Sometimes it’s more helpful to get your brand on people’s radar before working toward other goals. Brand awareness is hard to measure. But it certainly has value. Whether you’re launching a dedicated brand awareness campaign or simply [...]

2020-09-22T17:52:59+00:00

Why Doesn’t Google Show My Traffic?

Your traffic campaign is perfect. You’ve optimized your landing page to convert, your banners are pulling great CTRs, your webpage is set up for you to track your results through Google Analytics, and your vendor ad report says you’ve gotten 1,000 clicks! Everything is great! That is until you open [...]

2018-11-28T23:02:58+00:00