What If Your Ads Didn’t Feel Like Ads?
If ads imitate what people enjoy about Facebook, they’ll feel like unwanted interruptions. Here's how to make ad content more engaging.
Does Your Company Talk About Itself Too Much?
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
Why Ads and Content Are Better Together
Ads and content can complement each other, but organizations rarely take advantage of this synergy. Here's how ads and content work together.
5 Ways to Use Retargeting Ads
Retargeting ads are one of the more fascinating types of digital ads you can use to drive traffic to your website. We’ve all seen ads follow us across sites and apps to show us the products we just viewed. But retargeting ads are a lot more versatile than that. Since [...]
Google Ads vs. Facebook Ads: What’s the Difference?
As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]
How to Choose the Right Button Color
For well over a decade, marketers have debated about the most effective button color. At first, the answers were wildly inconsistent. Some marketers argued that all buttons should be orange. Or that red was better than green. These conclusions were largely based on personal experience, or a single A/B test. [...]
Why Video Captions Are a Must
Creating videos is expensive. Even relatively low quality videos can take up a ton of time and resources to produce. A high-quality video could take weeks or even months of time from producers, directors, camera crew, editors, motion graphic artists, and actors, not to mention the costly equipment and software [...]
Is Your Marketing Too Wordy?
The average goldfish has a nine-second attention span. The average Internet user has an eight-second attention span. That’s what your marketing is up against every time someone hits your landing page or opens your email. Your readers are literally less attentive than a goldfish. That’s not a criticism of how [...]
What Facebook and Google Don’t Want You to Know about Banner Ads
Banner ads have been around for more than 25 years. And while the way we think about digital advertising has changed a lot since then, banner ads remain one of the most popular ad formats. You have a lot of options when it comes to spending your ad budget. Between [...]
What Digital Advertisers Forget about Brand Awareness
Not every advertising campaign has to directly move the needle and drive sales. Sometimes it’s more helpful to get your brand on people’s radar before working toward other goals. Brand awareness is hard to measure. But it certainly has value. Whether you’re launching a dedicated brand awareness campaign or simply [...]