If ads imitate what people enjoy about Facebook, they’ll feel like unwanted interruptions. Here's how to make ad content more engaging.
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
Retargeting ads are one of the more fascinating types of digital ads you can use to drive traffic to your website. We’ve all seen ads follow us across sites and apps to show us the products we just viewed. But retargeting ads are a lot more versatile than that. Since [...]
In many organizations, digital advertising and content marketing have little overlap. They require different skills and knowledge, so they’re often managed by distinct employees, teams, or even departments. While content teams tend to produce lead magnets for the advertising team to use in lead generation, that’s usually where the coordination [...]
As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]
For well over a decade, marketers have debated about the most effective button color. At first, the answers were wildly inconsistent. Some marketers argued that all buttons should be orange. Or that red was better than green. These conclusions were largely based on personal experience, or a single A/B test. [...]
Creating videos is expensive. Even relatively low quality videos can take up a ton of time and resources to produce. A high-quality video could take weeks or even months of time from producers, directors, camera crew, editors, motion graphic artists, and actors, not to mention the costly equipment and software [...]
The average goldfish has a nine-second attention span. The average Internet user has an eight-second attention span. That’s what your marketing is up against every time someone hits your landing page or opens your email. Your readers are literally less attentive than a goldfish. That’s not a criticism of how [...]
Banner ads have been around for more than 25 years. And while the way we think about digital advertising has changed a lot since then, banner ads remain one of the most popular ad formats. You have a lot of options when it comes to spending your ad budget. Between [...]
Not every advertising campaign has to directly move the needle and drive sales. Sometimes it’s more helpful to get your brand on people’s radar before working toward other goals. Brand awareness is hard to measure. But it certainly has value. Whether you’re launching a dedicated brand awareness campaign or simply [...]