To get the most from your advertising campaigns, you need an effective email strategy. Here are five types of emails you should be sending.
Here's what you need to know about running a drip campaign and how drip campaigns help you build relationships and grow a qualified audience.
Whether you send newsletters once a week, once a month, or just once in a while, getting into a regular rhythm can have a lot of benefits for your brand. Here are three reasons you should consider sending a newsletter regularly.
No matter how good your email list is, some leads stop converting. Here's how to win them back with a reengagement campaign.
Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]
No matter how effective your ads, landing pages, and emails are, some of your leads are going to disengage over time. It’s inevitable. And that’s why there’s a whole category of email campaigns dedicated to this problem: re-engagement campaigns. This specialized series of emails targets subscribers who haven’t opened an [...]
When you acquire new leads, you can’t just start blasting them with hard sells. They signed up for a reason—and a sales pitch wasn’t it. There was a problem your lead magnet promised to help them solve or a goal you said you could help them reach. You need [...]
Making a good sales pitch isn’t just about having the right message. It takes good timing, too. If you send a hard-sell email when your leads aren’t ready, it’s like picking an apple while it’s still just a blossom. Even though they might fall into the right demographics and they [...]
Your follow-up strategy can make or break your ad campaign. It doesn’t matter how low your cost per click was if your leads don’t convert. What you do after someone gives you their email can make all the difference. Wait too long to communicate with them, and they’ll forget how [...]
Why do people sign up for your email lists? Before you ever start writing a lead nurture campaign, you need to answer to this question. Relevancy is one of the most important factors to consider when emailing your list. You need to consider why your subscribers signed up, and what [...]