For effective email marketing, you want to create simplicity in email marketing. Why? To help your customers burn less mental energy.
It never feels good when someone unsubscribes from your email list. But here are three reasons why it isn't always a bad thing.
To get the most from your advertising campaigns, you need an effective email strategy. Here are five types of emails you should be sending.
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
Whether you send newsletters once a week, once a month, or just once in a while, getting into a regular rhythm can have a lot of benefits for your brand. Here are three reasons you should consider sending a newsletter regularly.
Coming up with a steady stream of content topics can be tough. Here are five surprising sources for good ideas.
No matter how good your email list is, some leads stop converting. Here's how to win them back with a reengagement campaign.
Here’s a closer look at four email marketing campaigns that your organization should be running at all times.
In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize.
While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy.