3 Reasons Why Email Unsubscribes Are a Good Thing
It never feels good when someone unsubscribes from your email list. But here are three reasons why it isn't always a bad thing.
How To Segment Email Lists Effectively
In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize.
5 Types of Emails You Should Be Sending Right Now
To get the most from your advertising campaigns, you need an effective email strategy. Here are 5 types of emails that top brands use to maximize sales and increase the value of their ad campaigns.
7 Pitfalls to Avoid in Email Marketing
While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy.
12 Tips for Staying Out of the Spam Folder
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
5 Critical Steps to Get Qualified Leads From Email
There are big strategic differences in how you choose to develop relationships with subscribers through email. You can choose to send out a newsletter that contains a lot of general information and isn't effective, or you can choose to move subscribers to become a qualified leads.
How to Create Simplicity in Email Marketing for Greater Click-Throughs
For effective email marketing, you want to create simplicity in email marketing. Why? To help your customers burn less mental energy. There is a focus needed when you read anything, and depending on the way that piece is written, the more focus you may need. Take, for example, a textbook [...]
How to Create an Email Welcome Stream That Works
When a new subscriber opts in to your email list, whether through downloading a free item or simply subscribing, one of their first impressions of you is through the email welcome stream they receive. At this point, they are highly engaged as they have chosen to connect with you. That [...]
How to Get the Most from Your Drip Campaigns
Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]
3 Reasons to Start Sending a Regular Newsletter
A lot of brands have an email newsletter of some kind. Maybe you email donors once a quarter to share stories about the people you’ve helped, thank your supporters, and ask for more donations. Or you share about product updates or new releases. That’s fine. But it’s just scratching the [...]