7 Pitfalls to Avoid in Email Marketing

While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy. 

2022-01-19T21:34:27+00:00

How to Get the Most from Your Drip Campaigns

Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]

2020-08-20T17:45:08+00:00

3 Reasons to Start Sending a Regular Newsletter

A lot of brands have an email newsletter of some kind. Maybe you email donors once a quarter to share stories about the people you’ve helped, thank your supporters, and ask for more donations. Or you share about product updates or new releases. That’s fine. But it’s just scratching the [...]

2020-06-18T16:55:40+00:00

5 Types of Emails You Should Be Sending Right Now

You put a lot of work into your advertising campaigns. You create lead magnets, optimize landing pages, produce assets, and fine-tune your pitch. But if you want to get the most from all that work, your campaign needs an effective email strategy, too. Because leads don’t behave like customers. Making [...]

2020-05-14T16:24:39+00:00

6 Stats to Keep Your Marketing Sharp in 2020

When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]

2020-01-16T17:25:43+00:00

Can You Embed a Video in an Email?

A lot of people have been asking us: can you embed videos in email? Unfortunately, it’s a yes-or-no question without a yes-or-no answer. Technically the answer is yes . . . but more accurately: sort of. You can use an HTML 5 code to add a video to your email, [...]

2019-12-31T21:15:18+00:00