Sending promotional or marketing email has always endured a bit of this challenge. Beginning in the first quarter of 2024, it's about to get harder.
For effective email marketing, you want to create simplicity in email marketing. Why? To help your customers burn less mental energy.
It never feels good when someone unsubscribes from your email list. But here are three reasons why it isn't always a bad thing.
To get the most from your advertising campaigns, you need an effective email strategy. Here are five types of emails you should be sending.
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
Whether you send newsletters once a week, once a month, or just once in a while, getting into a regular rhythm can have a lot of benefits for your brand. Here are three reasons you should consider sending a newsletter regularly.
No matter how good your email list is, some leads stop converting. Here's how to win them back with a reengagement campaign.
In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize.
While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy.
There are big strategic differences in how you choose to develop relationships with subscribers through email. You can choose to send out a newsletter that contains a lot of general information and isn't effective, or you can choose to move subscribers to become a qualified leads.