How To Segment Email Lists Effectively

In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize. 

2022-04-21T14:59:45+00:00

7 Pitfalls to Avoid in Email Marketing

While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy. 

2022-01-19T21:34:27+00:00

How to Get the Most from Your Drip Campaigns

Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]

2020-08-20T17:45:08+00:00

3 Reasons to Start Sending a Regular Newsletter

A lot of brands have an email newsletter of some kind. Maybe you email donors once a quarter to share stories about the people you’ve helped, thank your supporters, and ask for more donations. Or you share about product updates or new releases. That’s fine. But it’s just scratching the [...]

2020-06-18T16:55:40+00:00