When you create an advertising campaign, it’s easy to focus on the parts that generate leads: the ad itself, your landing page, forms, etc. But creating leads is only half the battle. If you want your leads to actually convert and move down your marketing funnel or sales pipeline, you [...]
People generally open your email for one of two reasons: They recognize and trust you. Your subject line sounded interesting. The only way to build trust is to increase brand awareness and consistently create valuable experiences for your leads and customers. But there are lots of strategies for writing interesting [...]
We’ve all heard “the value is in the list” and we have discussed the importance of a drip campaign, and consistent messaging. But how do you build that list? Many times building your list with a free download called a “lead magnet” or “premium” makes the most sense. But how [...]
You’ve spent a lot of time and money generating leads. Each one offers a potential relationship with your brand—or even a sale. You don’t want to lose or abandon those leads if they might still lead to something worthwhile. Think of those leads like food items at the grocery store. [...]
For years, bloggers were told that the key to a successful blog was a steady stream of content. So people created detailed content calendars and hopped on the content marketing treadmill. Many organizations are still on that treadmill, scrambling to crank out anywhere from one to several blog posts every [...]
Instagram has quickly become one of the world’s largest social media platforms. With more than 1 billion users worldwide and more than 100 million in the US, it’s no wonder businesses are using Instagram to connect with their target audience. But just because everyone is on it doesn’t mean it’s [...]
Every brand has a story. It’s the reason you exist. It’s what you do. It’s the problem you help your customers solve and the aspirations you empower them to fulfill. Maybe you inspire people to have a positive impact on their community. Or you equip pastors to lead their congregations. [...]
Most people don’t go into the holiday season knowing exactly what they’re going to buy. But they do plan to spend money. A lot of it. In 2017, the average US consumer expected to spend more than $900. And they’re more generous during this time of year, too. Where that [...]
Facebook is a place people go to kill time, keep up with friends, and follow their favorite brands—not to see your ads. But the more your ads imitate the things people actually enjoy about Facebook, the less they’ll feel like an unwanted interruption. The savviest digital advertisers are masters of [...]
Growing an audience doesn’t do you much good if you can’t get people to actually do anything. For most of us, the whole point of acquiring leads and building an email list is ultimately to make sales. It’s tempting to think that once someone joins your email list, it’s time [...]