Can You Embed a Video in an Email?

A lot of people have been asking us: can you embed videos in email? Unfortunately, it’s a yes-or-no question without a yes-or-no answer. Technically the answer is yes . . . but more accurately: sort of. You can use an HTML 5 code to add a video to your email, [...]

2019-12-31T21:15:18+00:00

6 Steps to Creating Audience Personas

Personas help you reach the right people with the right message. Also referred to as buyer personas, audience personas, marketing personas, and customer personas, these are fictional representations of the actual people you serve. While personas are “made up,” they only work if they’re grounded in research. You need to [...]

2019-12-10T19:49:37+00:00

How to Troubleshoot Your Ad Campaign

You defined your audience. You created your ad, landing page, and lead magnet. But for some reason, your ad impressions just aren't leading to conversions. Or your leads aren't turning into customers. If you aren't seeing the click-through rate (CTR) you want, it doesn't mean you have to go back [...]

2019-11-21T17:49:36+00:00

5 Ways to Make the Most of #GivingTuesday

What if the holiday season was more known for generosity than commercialism? That's the heart behind the #GivingTuesday movement, and it's why it intentionally comes right after Black Friday and Cyber Monday. GivingTuesday isn't about any one organization or cause, and it was launched on the hope that generosity could [...]

2019-10-31T17:03:03+00:00

4 Ways to Get the Right Traffic

A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]

2019-10-17T16:34:25+00:00