12 Tips for Staying Out of the Spam Folder
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
6 Steps to Creating Audience Personas
Personas help you reach the right people with the right message, but they only work if they're grounded in research.
5 Ways ‘Show Don’t Tell’ Works in Marketing
Creating marketing content with the “show don’t tell” principle proves to customers that your product or service is valuable. Here are 5 ways to do it.
5 Steps to Create Your Content Strategy
Anyone can create content, but if you want it to be effective, you need to start with a content strategy. Here are five steps to creat one.
How to Create a Re-Engagement Campaign
No matter how good your email list is, some leads stop converting. Here's how to win them back with a reengagement campaign.
How to Define Your Brand Message
Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
What If Your Ads Didn’t Feel Like Ads?
If ads imitate what people enjoy about Facebook, they’ll feel like unwanted interruptions. Here's how to make ad content more engaging.
Can You Embed a Video in an Email?
A lot of people have been asking us: can you embed videos in email? Unfortunately, it’s a yes-or-no question without a yes-or-no answer. Technically the answer is yes . . . but more accurately: sort of. You can use an HTML 5 code to add a video to your email, [...]
How to Troubleshoot Your Ad Campaign
You defined your audience. You created your ad, landing page, and lead magnet. But for some reason, your ad impressions just aren't leading to conversions. Or your leads aren't turning into customers. If you aren't seeing the click-through rate (CTR) you want, it doesn't mean you have to go back [...]
5 Ways to Make the Most of #GivingTuesday
What if the holiday season was more known for generosity than commercialism? That's the heart behind the #GivingTuesday movement, and it's why it intentionally comes right after Black Friday and Cyber Monday. GivingTuesday isn't about any one organization or cause, and it was launched on the hope that generosity could [...]