Say your sales reps have a booth at a conference they’ve never been to before. They prepare to spend plenty of time introducing people to your brand, explaining what your organization does, and discussing how your product or service helps people. But before they even get started, everyone says, “Oh, [...]
Test. Measure. Change. For digital marketers, that’s an endless cycle. We create variations of every ad, email, headline, and landing page, measure how our audience interacts with them, and then choose the versions that deliver the best results. But a single A/B test isn’t enough to create trends or make [...]
Instagram has quickly become one of the world’s largest social media platforms. With more than 1 billion users worldwide and more than 100 million in the US, it’s no wonder businesses are using Instagram to connect with their target audience. But just because everyone is on it doesn’t mean it’s [...]
When Instagram first came on the scene in 2010, it was hard for most companies to imagine how it would be useful. The photo-focused social platform offered few opportunities for sales-centric marketing, and hashtags could only get you so far. But a lot has changed since then. All sorts of [...]
Every brand has a story. It’s the reason you exist. It’s what you do. It’s the problem you help your customers solve and the aspirations you empower them to fulfill. Maybe you inspire people to have a positive impact on their community. Or you equip pastors to lead their congregations. [...]
While most other forms of advertising disrupt a consumer’s reading or viewing experience in some way (like a forced a commercial break or a popup ad), native ads are designed to imitate the natural ways people expect to find content. Native ads blend in with the sites, apps, and platforms [...]
It’s easy to get focused on speaking directly to your target audience and forget the relationships that can impact their buying choices. If you’re trying to reach married men, you market to married men. If you’re trying to reach teens, you market to teens. But there’s someone else you might [...]
Growing an audience doesn’t do you much good if you can’t get people to actually do anything. For most of us, the whole point of acquiring leads and building an email list is ultimately to make sales. It’s tempting to think that once someone joins your email list, it’s time [...]
Companies are in a constant battle to focus their resources on the things that produce the biggest results, close sales, and hit goals. Frequently, sales models often put the focus on the highest cost products and ignore the long-term benefits of smaller purchases. They can’t afford to “waste time” on [...]
When you send an email promoting your product or services, how many people does it go to? How many views does your average blog post get? What about social media? Your YouTube channel? If no one’s listening, it’s a lot harder to justify putting in the work to create great [...]