How to Define Your Brand Message
Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
How Smart Content Helps People Discover Your Business
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
5 Ways to Use Retargeting Ads
Retargeting ads are one of the more fascinating types of digital ads you can use to drive traffic to your website. We’ve all seen ads follow us across sites and apps to show us the products we just viewed. But retargeting ads are a lot more versatile than that. Since [...]
4 Tips for Marketing in 2021
No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]
5 Common Advertising Mistakes (And How to Avoid Them)
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]
Are You Ignoring These Influencers in the Church?
Brands that want to reach pastors and other church leaders often forget about important influencers they need to reach, too: volunteers.
Google Ads vs. Facebook Ads: What’s the Difference?
As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]
7 Newsletters Your Marketing Team Should Follow
If you want your organization to get better at marketing, your team needs to immerse yourselves in best practices and new strategies. Whether you’re looking to get better at advertising, search engine optimization, social media, email, content marketing, or something else, there are brands and influencers who have dedicated themselves [...]
3 Types of Pages Your Website Needs in 2020
The vast majority of organizations have websites. But most aren’t using them to their full potential. Whether you’ve had a website for decades or you just launched yours last week, odds are you’re missing some crucial pages your customers need to discover your brand, research your solutions, and get what [...]
6 Stats to Keep Your Marketing Sharp in 2020
When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]