Designing print ads can be tricky. They’re often far larger than their digital counterparts, which means you have more space to work with—but it can easily feel like too much space. There’s also more at stake: once they go live, there’s no turning back. You can’t just pull a print [...]
It takes a lot of work to grow and maintain a healthy email list. It’s not just a megaphone for you to communicate with thousands of leads. It’s a community you’re responsible to nurture. And if you’re not careful, it can quickly become a ghost town, where despite all the [...]
While reading content can feel like work, watching a video is effortless. Videos help you simplify complex information by visually representing concepts and letting your audience passively absorb your message. They’re one of the best ways for brands to engage their audience in ads and social media. But for many [...]
When your lead-generation campaign underperforms or doesn’t scale well, it’s easy to blame your assets. Your ad used the wrong button text or button color. Or your image should’ve had people in it (or not had people in it). Or the copy was unclear. Those could all certainly be factors. [...]
Over the last few years, you’ve probably noticed an emoji or two in your inbox. Some brands use them all the time. But for most organizations, if they use emojis at all, they’re a rare treat. Still, it’s become increasingly popular to use emojis in email subject lines, and some [...]
For well over a decade, marketers have debated about the most effective button color. At first, the answers were wildly inconsistent. Some marketers argued that all buttons should be orange. Or that red was better than green. These conclusions were largely based on personal experience, or a single A/B test. [...]
People generally open your email for one of two reasons: They recognize and trust you. Your subject line sounded interesting. The only way to build trust is to increase brand awareness and consistently create valuable experiences for your leads and customers. But there are lots of strategies for writing interesting [...]
We’ve all heard “the value is in the list” and we have discussed the importance of a drip campaign, and consistent messaging. But how do you build that list? Many times building your list with a free download called a “lead magnet” or “premium” makes the most sense. But how [...]
Anytime you interact with your audience, they have an emotional response—to your behavior, your message, your brand, or the issue you’ve brought to their attention. They may experience delight, disgust, surprise, desire, disappointment, joy, or other emotions that shape how they respond to your content and what they associate with [...]
No matter how effective your ads, landing pages, and emails are, some of your leads are going to disengage over time. It’s inevitable. And that’s why there’s a whole category of email campaigns dedicated to this problem: re-engagement campaigns. This specialized series of emails targets subscribers who haven’t opened an [...]