5 Types of Emails You Should Be Sending Right Now
To get the most from your advertising campaigns, you need an effective email strategy. Here are five types of emails you should be sending.
3 Reasons To Start Sending a Regular Newsletter
Whether you send newsletters once a week, once a month, or just once in a while, getting into a regular rhythm can have a lot of benefits for your brand. Here are three reasons you should consider sending a newsletter regularly.
How to Get the Most from Your Drip Campaigns
Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]
Why Leads Don’t Behave Like Customers
Imagine you matched with someone on an online dating site, and their first message to you said, “Will you marry me?” Ridiculous, right? But many brands do this to their website visitors and new leads all the time. They make a sales pitch before their audience gets to know their [...]
What Should Your Nurture Campaign Look Like?
When you acquire new leads, you can’t just start blasting them with hard sells. They signed up for a reason—and a sales pitch wasn’t it. There was a problem your lead magnet promised to help them solve or a goal you said you could help them reach. You need [...]
Why Your Leads Need Consistent Messaging
Why do people sign up for your email lists? Before you ever start writing a lead nurture campaign, you need to answer to this question. Relevancy is one of the most important factors to consider when emailing your list. You need to consider why your subscribers signed up, and what [...]
3 Rock-Solid Email Ideas for Your Next Drip Campaign
When someone signs up for your email list, that’s probably not the time to hit them with a sales pitch. They still need to get to know your brand. And you still need to earn their trust. Sure, a premature sales pitch will convert some of your leads. But it [...]