What Should Your Nurture Campaign Look Like?

Growing an audience doesn’t do you much good if you can’t get people to actually do anything. For most of us, the whole point of acquiring leads and building an email list is ultimately to make sales. It’s tempting to think that once someone joins your email list, it’s time [...]

2018-09-12T19:48:40+00:00

Why Your Leads Need Consistent Messaging

Why do people sign up for your email lists? Before you ever start writing a lead nurture campaign, you need to answer to this question. Relevancy is one of the most important factors to consider when emailing your list. You need to consider why your subscribers signed up, and what [...]

2019-01-17T16:18:14+00:00