How to Get the Most from Your Drip Campaigns

Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]

2020-08-20T17:45:08+00:00

3 Reasons to Start Sending a Regular Newsletter

A lot of brands have an email newsletter of some kind. Maybe you email donors once a quarter to share stories about the people you’ve helped, thank your supporters, and ask for more donations. Or you share about product updates or new releases. That’s fine. But it’s just scratching the [...]

2020-06-18T16:55:40+00:00

5 Types of Emails You Should Be Sending Right Now

You put a lot of work into your advertising campaigns. You create lead magnets, optimize landing pages, produce assets, and fine-tune your pitch. But if you want to get the most from all that work, your campaign needs an effective email strategy, too. Because leads don’t behave like customers. Making [...]

2020-05-14T16:24:39+00:00

Why Leads Don’t Behave Like Customers

Imagine you matched with someone on an online dating site, and their first message to you said, “Will you marry me?” Ridiculous, right? But many brands do this to their website visitors and new leads all the time. They make a sales pitch before their audience gets to know their [...]

2019-10-10T16:12:53+00:00

What Should Your Nurture Campaign Look Like?

  When you acquire new leads, you can’t just start blasting them with hard sells. They signed up for a reason—and a sales pitch wasn’t it. There was a problem your lead magnet promised to help them solve or a goal you said you could help them reach.  You need [...]

2020-12-02T22:21:40+00:00

Why Your Leads Need Consistent Messaging

Why do people sign up for your email lists? Before you ever start writing a lead nurture campaign, you need to answer to this question. Relevancy is one of the most important factors to consider when emailing your list. You need to consider why your subscribers signed up, and what [...]

2019-01-17T16:18:14+00:00