Are You Making It Too Hard to Gain New Leads?

A bad lead capture form will kill your conversion rates. Asking for too big of a commitment upfront will cause visitors to bounce without filling out your form. And that’s wasting a lot of traffic that might’ve converted down the road. It’s not as simple as making sure the entire [...]

2021-05-03T21:08:48+00:00

Seriously, Just Build Your Own Landing Pages

Our goal is to help you get the most out of your ad spend. But if your ads don’t drive people to a high-quality landing page, you’re simply never going to get the results you want.  Sometimes legacy code and other hurdles on your website prevent you from following best [...]

2021-02-19T21:38:47+00:00

3 Signs You Need a Landing Page Builder

Most organizations are protective of their websites. Your URL represents one of your most valuable assets. It’s the place people go to learn about your business, and it’s a vital component of your sales engine. You don’t want everybody making changes to the company website. And anything that goes live [...]

2020-12-31T16:15:50+00:00

How to Get the Most from Your Drip Campaigns

Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]

2020-08-20T17:45:08+00:00

4 Tips for Creating Better Lead Magnets

If you don’t create high quality lead magnets, it doesn’t matter how good your ad assets are. Your offer will be less compelling, and your leads will be less engaged with your future messaging. Every lead magnet you send also teaches people what to expect from you. So low-quality lead [...]

2020-07-02T03:11:09+00:00