7 Types of Lead Magnets You Should Use
To maximize the value of your ad spend, here are seven kinds of lead magnets your marketing team should consider using.
To maximize the value of your ad spend, here are seven kinds of lead magnets your marketing team should consider using.
Remembering to always interlink your webpages seems like a minor detail, but it can make a huge impact.
If your website has 200 pages, and 150 of them get zero visits per month, Google is going to see you as a ghost town. Here's how to fix it.
Social media hashtags are one of the biggest opportunities to connect with your audience. Here are 3 tips for choosing the right hashtags for your brand.
A bad lead capture form will kill your conversion rates. Asking for too big of a commitment upfront will cause visitors to bounce without filling out your form. And that’s wasting a lot of traffic that might’ve converted down the road. It’s not as simple as making sure the entire [...]
Our goal is to help you get the most out of your ad spend. But if your ads don’t drive people to a high-quality landing page, you’re simply never going to get the results you want. Sometimes legacy code and other hurdles on your website prevent you from following best [...]
Most organizations are protective of their websites. Your URL represents one of your most valuable assets. It’s the place people go to learn about your business, and it’s a vital component of your sales engine. You don’t want everybody making changes to the company website. And anything that goes live [...]
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]
Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]
If you don’t create high quality lead magnets, it doesn’t matter how good your ad assets are. Your offer will be less compelling, and your leads will be less engaged with your future messaging. Every lead magnet you send also teaches people what to expect from you. So low-quality lead [...]