Why You Need to Grow Your Own Audience

The herculean task for any online organization or retailer is to create an audience out of the millions of everyday Internet users. Digital marketers do that through content marketing, advertising, search engine optimization (SEO), or social media. Growing an audience requires a lot of work, attention, and recalibration. And you [...]

2019-11-14T19:45:20+00:00

Is Print Advertising Still Worth It?

It's easy to track sales from digital ads. There's no mystery about your return-on-investment (ROI). And if an ad campaign doesn't produce the results you're expecting, there are lots of ways you can optimize it. Print ads don't work like that. You can create unique URLs and special landing pages, [...]

2019-11-07T17:21:55+00:00

What Advertisers Need to Know about Implicit Memory

It’s notoriously difficult to measure the full value of print ads. It’s simply impossible to track every conversion or to measure the impact of exposing your audience to your brand. But that doesn’t mean print ads aren’t valuable. In fact, they play a vital role in branding, and psychology teaches [...]

2019-06-07T15:15:48+00:00

What Advertisers Can Learn from the Halo Effect

Nearly a century ago, a team of psychologists led by Edward Thorndike discovered that when military officers evaluated soldiers on a variety of qualities, one rating would always affect the others. If a soldier was rated high for their physical appearance, they were also perceived as smarter, better leaders, and [...]

2019-05-16T14:32:19+00:00

3 Underrated Benefits of Branding

Say your sales reps have a booth at a conference they’ve never been to before. They prepare to spend plenty of time introducing people to your brand, explaining what your organization does, and discussing how your product or service helps people. But before they even get started, everyone says, “Oh, [...]

2019-01-03T17:16:30+00:00

How Pastors Influence Church Members

It’s easy to see how a pastor’s influence affects the way their church members read the Bible and understand their relationship with God. But their influence doesn’t stop with sermons. Pastors are deeply involved in the lives of the people you want to reach. As you focus on reaching pastors, [...]

2019-04-04T20:15:46+00:00

4 Reasons Print Advertising Is Still Important

It’s no secret that print advertising is declining. Magazine print ad revenue fell 16 percent in 2017. But what most people don’t realize is that this decline isn’t an indicator that print ads are becoming less effective. The reality is advertisers have more choices about how to spend their ad [...]

2018-12-18T16:13:02+00:00