What Advertisers Need to Know about Implicit Memory

It’s notoriously difficult to measure the full value of print ads. It’s simply impossible to track every conversion or to measure the impact of exposing your audience to your brand. But that doesn’t mean print ads aren’t valuable. In fact, they play a vital role in branding, and psychology teaches [...]

2019-06-07T15:15:48+00:00

What Advertisers Can Learn from the Halo Effect

Nearly a century ago, a team of psychologists led by Edward Thorndike discovered that when military officers evaluated soldiers on a variety of qualities, one rating would always affect the others. If a soldier was rated high for their physical appearance, they were also perceived as smarter, better leaders, and [...]

2019-05-16T14:32:19+00:00

3 Underrated Benefits of Branding

Say your sales reps have a booth at a conference they’ve never been to before. They prepare to spend plenty of time introducing people to your brand, explaining what your organization does, and discussing how your product or service helps people. But before they even get started, everyone says, “Oh, [...]

2019-01-03T17:16:30+00:00

How Pastors Influence Church Members

It’s easy to see how a pastor’s influence affects the way their church members read the Bible and understand their relationship with God. But their influence doesn’t stop with sermons. Pastors are deeply involved in the lives of the people you want to reach. As you focus on reaching pastors, [...]

2019-04-04T20:15:46+00:00

4 Reasons Print Advertising Is Still Important

It’s no secret that print advertising is declining. Magazine print ad revenue fell 16 percent in 2017. But what most people don’t realize is that this decline isn’t an indicator that print ads are becoming less effective. The reality is advertisers have more choices about how to spend their ad [...]

2018-12-18T16:13:02+00:00