Email Marketing
Resources to help you design, test, and optimize your email campaigns
4 Email Marketing Campaigns You Need To Implement
Here’s a closer look at four email marketing campaigns that your organization should be running at all times.
How to Run an Effective A/B Test on Your Email Sends
If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.
3 Reasons Why Email Unsubscribes Are a Good Thing
It never feels good when someone unsubscribes from your email list. But here are three reasons why it isn't always a bad thing.
How To Segment Email Lists Effectively
In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize.
5 Types of Emails You Should Be Sending Right Now
To get the most from your advertising campaigns, you need an effective email strategy. Here are 5 types of emails that top brands use to maximize sales and increase the value of their ad campaigns.
7 Pitfalls to Avoid in Email Marketing
While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy.
12 Tips for Staying Out of the Spam Folder
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
How Is iOS 15 REALLY Affecting Email Marketing?
In the run-up to each release of iOS 14, 14.5 and 15, Armageddon (of some sort) is always predicted, but reality rarely matches our deepest marketing fears. Here are a few action steps you can take to recalibrate your email marketing expectations.
The 5 Most Effective Call to Action Ideas for Email Campaigns
When it comes to writing a call to action in email, here are the five most effective approaches you need to know to get clicks.
What Is a Drip Campaign — and How Can It Help You?
Here's what you need to know about drip campaigns and how they can help you re-engage customers, build relationships, and continue growing a qualified audience.