Resources to help you design, test, and optimize your email campaigns
Here's what you need to know about drip campaigns and how they can help you re-engage customers, build relationships, and continue growing a qualified audience.
When you think about initiating an effective re-engagement campaign, it's best to first forget that you're even thinking in terms of email. Instead, ask yourself, What would I do to reconnect with someone I have a relationship with? Because that's what you have: a relationship with a person who happens to [...]
53% of email marketing professionals struggle with low click-through rates. Here's how to boost your email clicks.
There are big strategic differences in how you choose to develop relationships with subscribers through email. You can choose to send out a newsletter that contains a lot of general information and isn't effective, or you can choose to move subscribers to become a qualified leads.
If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.
Ever wonder if it's possible to send too many emails to your audience? The answer is: "Yes!" Your email strategy isn't about overloading your subscribers' inboxes and keeping them full. You could end up with fewer subscribers and more unread emails doing that. As we've talked about in the past [...]
For effective email marketing, you want to create simplicity in email marketing. Why? To help your customers burn less mental energy. There is a focus needed when you read anything, and depending on the way that piece is written, the more focus you may need. Take, for example, a textbook [...]
When a new subscriber opts in to your email list, whether through downloading a free item or simply subscribing, one of their first impressions of you is through the email welcome stream they receive. At this point, they are highly engaged as they have chosen to connect with you. That [...]
With so many people using email, why aren't you getting the open rates you want? Simply put, it is because you aren't using story-driven emails. While the above quote doesn't directly discuss emails or your email strategy, the idea still holds because email content is marketing material. And the key [...]
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]