Resources to help you design, test, and optimize your email campaigns
When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]
A lot of people have been asking us: can you embed videos in email? Unfortunately, it’s a yes-or-no question without a yes-or-no answer. Technically the answer is yes . . . but more accurately: sort of. You can use an HTML 5 code to add a video to your email, [...]
With fall just getting into swing, it might feel like you still have plenty of time to prepare for holiday sales and special promotions. But if you plan on increasing sales with holiday offers this year, you actually need to start preparing right now. Plenty of consumers make last-minute purchases [...]
It’s pretty common to open an email and see several calls-to-action (CTAs) with separate links taking you to separate pages. But if your emails are underperforming, it could be a sign that you are diluting your message with too many CTAs. The more CTAs you have, the more spread out [...]
Email used to be the Wild West of the Internet. Email lists were rivers, just waiting to be exploited in the search for gold, and the inbox was a lawless place—a free-for-all where anything was fair game. But people didn’t like being treated that way. So now we have spam [...]
It takes a lot of work to grow and maintain a healthy email list. It’s not just a megaphone for you to communicate with thousands of leads. It’s a community you’re responsible to nurture. And if you’re not careful, it can quickly become a ghost town, where despite all the [...]
Over the last few years, you’ve probably noticed an emoji or two in your inbox. Some brands use them all the time. But for most organizations, if they use emojis at all, they’re a rare treat. Still, it’s become increasingly popular to use emojis in email subject lines, and some [...]
For well over a decade, marketers have debated about the most effective button color. At first, the answers were wildly inconsistent. Some marketers argued that all buttons should be orange. Or that red was better than green. These conclusions were largely based on personal experience, or a single A/B test. [...]
People generally open your email for one of two reasons: They recognize and trust you. Your subject line sounded interesting. The only way to build trust is to increase brand awareness and consistently create valuable experiences for your leads and customers. But there are lots of strategies for writing interesting [...]
You’ve spent a lot of time and money generating leads. Each one offers a potential relationship with your brand—or even a sale. You don’t want to lose or abandon those leads if they might still lead to something worthwhile. Think of those leads like food items at the grocery store. [...]