Email Marketing

Resources to help you design, test, and optimize your email campaigns

How To Segment Email Lists Effectively

In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize. 

2022-04-21T14:59:45+00:00

7 Pitfalls to Avoid in Email Marketing

While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy. 

2022-01-19T21:34:27+00:00