Resources to help you design, test, and optimize your email campaigns
Focusing on story-driven emails can cause your online engagement to skyrocket. Here's how to develop email content centered on story.
Here's what you need to know about running a drip campaign and how drip campaigns help you build relationships and grow a qualified audience.
Whether you send newsletters once a week, once a month, or just once in a while, getting into a regular rhythm can have a lot of benefits for your brand. Here are three reasons you should consider sending a newsletter regularly.
No matter how good your email list is, some leads stop converting. Here's how to win them back with a reengagement campaign.
Here’s a closer look at four email marketing campaigns that your organization should be running at all times.
If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.
It never feels good when someone unsubscribes from your email list. But here are three reasons why it isn't always a bad thing.
In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize.
To get the most from your advertising campaigns, you need an effective email strategy. Here are 5 types of emails that top brands use to maximize sales and increase the value of their ad campaigns.
While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy.