Resources to help you design, test, and optimize your email campaigns
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize.
Whether you send newsletters once a week, once a month, or just once in a while, getting into a regular rhythm can have a lot of benefits for your brand. Here are three reasons you should consider sending a newsletter regularly.
Your email strategy isn't about overloading subscribers' inboxes. You could end up with fewer subscribers and more unread emails doing that.
Sending promotional or marketing email has always endured a bit of this challenge. Beginning in the first quarter of 2024, it's about to get harder.
Here’s a closer look at four email marketing campaigns that your organization should be running at all times.
If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.
For effective email marketing, you want to create simplicity in email marketing. Why? To help your customers burn less mental energy.
Often, an email re-engagement campaign doesn't work as effectively as it could because the focus isn't on proper reconnection.
It never feels good when someone unsubscribes from your email list. But here are three reasons why it isn't always a bad thing.