Resources to help you design, test, and optimize your email campaigns
If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.
For effective email marketing, you want to create simplicity in email marketing. Why? To help your customers burn less mental energy.
Often, an email re-engagement campaign doesn't work as effectively as it could because the focus isn't on proper reconnection.
It never feels good when someone unsubscribes from your email list. But here are three reasons why it isn't always a bad thing.
To get the most from your advertising campaigns, you need an effective email strategy. Here are five types of emails you should be sending.
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
Your email strategy isn't about overloading subscribers' inboxes. You could end up with fewer subscribers and more unread emails doing that.
Focusing on story-driven emails can cause your online engagement to skyrocket. Here's how to develop email content centered on story.
Here's what you need to know about running a drip campaign and how drip campaigns help you build relationships and grow a qualified audience.
Whether you send newsletters once a week, once a month, or just once in a while, getting into a regular rhythm can have a lot of benefits for your brand. Here are three reasons you should consider sending a newsletter regularly.