Resources to help you design, test, and optimize your email campaigns
While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy.
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
In the run-up to each release of iOS 14, 14.5 and 15, Armageddon (of some sort) is always predicted, but reality rarely matches our deepest marketing fears. Here are a few action steps you can take to recalibrate your email marketing expectations.
When it comes to writing a call to action in email, here are the five most effective approaches you need to know to get clicks.
Here's what you need to know about drip campaigns and how they can help you re-engage customers, build relationships, and continue growing a qualified audience.
When you think about initiating an effective re-engagement campaign, it's best to first forget that you're even thinking in terms of email. Instead, ask yourself, What would I do to reconnect with someone I have a relationship with? Because that's what you have: a relationship with a person who happens to [...]
53% of email marketing professionals struggle with low click-through rates. Here's how to boost your email clicks.
There are big strategic differences in how you choose to develop relationships with subscribers through email. You can choose to send out a newsletter that contains a lot of general information and isn't effective, or you can choose to move subscribers to become a qualified leads.
If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.
Ever wonder if it's possible to send too many emails to your audience? The answer is: "Yes!" Your email strategy isn't about overloading your subscribers' inboxes and keeping them full. You could end up with fewer subscribers and more unread emails doing that. As we've talked about in the past [...]