Email Marketing
Resources to help you design, test, and optimize your email campaigns
Resources to help you design, test, and optimize your email campaigns
Here’s a closer look at four email marketing campaigns that your organization should be running at all times.
If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.
It never feels good when someone unsubscribes from your email list. But here are three reasons why it isn't always a bad thing.
In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize.
To get the most from your advertising campaigns, you need an effective email strategy. Here are 5 types of emails that top brands use to maximize sales and increase the value of their ad campaigns.
While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy.
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
In the run-up to each release of iOS 14, 14.5 and 15, Armageddon (of some sort) is always predicted, but reality rarely matches our deepest marketing fears. Here are a few action steps you can take to recalibrate your email marketing expectations.
When it comes to writing a call to action in email, here are the five most effective approaches you need to know to get clicks.
Here's what you need to know about drip campaigns and how they can help you re-engage customers, build relationships, and continue growing a qualified audience.