Email Marketing

Resources to help you design, test, and optimize your email campaigns

12 Tips for Staying Out of the Spam Folder

Email used to be the Wild West of the Internet. Email lists were rivers, just waiting to be exploited in the search for gold, and the inbox was a lawless place—a free-for-all where anything was fair game. But people didn’t like being treated that way. So now we have spam [...]

2019-07-19T19:47:04+00:00

8 Email Best Practices

It takes a lot of work to grow and maintain a healthy email list. It’s not just a megaphone for you to communicate with thousands of leads. It’s a community you’re responsible to nurture. And if you’re not careful, it can quickly become a ghost town, where despite all the [...]

2019-05-23T16:18:05+00:00

When to Use Emojis in Your Subject Lines

Over the last few years, you’ve probably noticed an emoji or two in your inbox. Some brands use them all the time. But for most organizations, if they use emojis at all, they’re a rare treat. Still, it’s become increasingly popular to use emojis in email subject lines, and some [...]

2019-04-24T16:44:55+00:00

How to Choose the Right Button Color

For well over a decade, marketers have debated about the most effective button color. At first, the answers were wildly inconsistent. Some marketers argued that all buttons should be orange. Or that red was better than green. These conclusions were largely based on personal experience, or a single A/B test. [...]

2019-04-04T16:01:10+00:00

How to Create Emotionally Captivating Subject Lines

People generally open your email for one of two reasons: They recognize and trust you. Your subject line sounded interesting. The only way to build trust is to increase brand awareness and consistently create valuable experiences for your leads and customers. But there are lots of strategies for writing interesting [...]

2019-02-14T13:28:39+00:00

How to Create a Re-Engagement Campaign

You’ve spent a lot of time and money generating leads. Each one offers a potential relationship with your brand—or even a sale. You don’t want to lose or abandon those leads if they might still lead to something worthwhile. Think of those leads like food items at the grocery store. [...]

2019-01-30T19:40:25+00:00

What Is a Re-Engagement Campaign?

Over time, email lists inevitably become less engaged. Some subscribers simply lose interest and stop opening your emails. When that happens, you have three choices: Keep emailing them, and let your open rate continue to decline Remove them from your email list Start a re-engagement campaign A re-engagement campaign is [...]

2019-01-31T15:30:15+00:00

Why Your Emails Need to Be Mobile Friendly

A decade ago, reading email on your phone would have been considered a luxury. The iPhone just hadn’t been out for very long, and smartphones were far from ubiquitous. But today, depending on your industry and audience, 85 percent or more of the people you are trying to reach might [...]

2019-01-09T15:43:47+00:00

4 Tips for Effective Holiday Partner Emails

Most people don’t go into the holiday season knowing exactly what they’re going to buy. But they do plan to spend money. A lot of it. In 2017, the average US consumer expected to spend more than $900. And they’re more generous during this time of year, too. Where that [...]

2018-10-30T17:44:02+00:00

What Should Your Nurture Campaign Look Like?

Growing an audience doesn’t do you much good if you can’t get people to actually do anything. For most of us, the whole point of acquiring leads and building an email list is ultimately to make sales. It’s tempting to think that once someone joins your email list, it’s time [...]

2018-09-12T19:48:40+00:00